Find out more about sitemaps

SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. In a nut shell, if you …

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Don’t forget about SEO campaigns

In the best case scenario, a site visitor turns into a paying customer. For this reason, satisfying user interest should always be a priority throughout your SEO efforts. Keywords were consequently “stuffed” wherever possible, including in the metadata and the source code. Because of this change users are discovering that …

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Is this the end of comment spam as we know it?

Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then …

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What your mum didn't tell you about indexed pages

This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. Many further implementations in Seo are needed in order to compete with Google’s changes. All of these techniques are well and good, but it is important to keep in mind that they …

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How to learn about keyword density in a few hours

So, most SEOs are self-taught. Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy …

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Boost site speed and utilise conversion rates

Each listing on the SERP has three core components, which include the page title, page description, and page URL. Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that …

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When your use of walled garden sites becomes obsessive

One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google’s guidelines to intentionally harm the website they build links …

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Nuts and bolts SEO tactics

There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved …

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Ways to tell you're suffering from an obsession with backlinks

Core SEO tactics are a must in an effective digital marketing strategy these days. Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should …

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Find out more about web portals

A “link” is when another website talks about yours and “links” to you as attribution. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. SEO …

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How do you feel about duplication now?

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have …

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Consider forums at the inception

Focused crawlers are limited to a certain area of ​​the web and in turn, index it in great detail. Working with so many clients we get access to concrete data on what’s working and what isn’t. Partial duplicates are pages which vary, but by only a small amount …

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Learning about LSI

Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Search marketing can come across as quite a broad subject with endless topics! It may surprise you that where your …

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Real results you say?

If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a …

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I urge you to think about page rank

Some people say that “SEO is dead”. Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. Keyword selection requires its due consideration. You do not want to select a …

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Think like a human not a robot when it comes to plugins

Opportunities are (in my experience) reserved for local and long tail SERPs where the top ten results page is already crammed full of low-quality results, and the SERPs are shabby – certainly not a strategy for competitive terms. Creating SEO content isn’t just about writing lots of keyword rich content …

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Succeeding in SEO means paying attention to Google algorithms

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

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Learn from these mistakes before you learn about splogs

Choose your keywords. Make sure they have good volume, aren’t too difficult, and suit customer intent. To ensure that your brand doesn’t become the entirety of your marketing campaign, make sure to litter your posting schedule with community engagement posts, or 3rd-part articles. If it’s more than …

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Things about scraping you have to experience yourself

With enough time and effort, SEO can be learned and mastered by virtually anyone. I’ve witnessed it within myself and with others. Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. One of the …

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