The secret behind doorway sites

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that …

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A few words on comment spam

Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. A negative SEO strategy involves crawling a website …

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Take care when dealing with SEM

However, sometimes it isn’t so obvious to assess whether you have thin content unless you take a detailed look at the purpose of your content and how is it being understood by your visitors. Google crawls most popular pages several times per day, but they don’t want you …

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Expand your duplication as necessary

Perceptions and folklore about a campaign’s results within an organization often become part of the results (i.e., the executives loved it, so it’s a good campaign). Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can …

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Tactics around 301 redirects

We’d recommend you start by improving five key website components: The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. A 301 redirect tells search engines (and human browsers) that …

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Find a simple guide to doorway sites and read up about it

Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. Change the titles on your least successful pages twice a year. Why? Because obviously those titles …

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Understand about canonical URLs

So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. As a business owner, your ultimate SEO goal is to achieve high search rankings on the first page of Google and Bing for search queries relevant …

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Measure and Improve by paying attention to keyword density

They take all the uniqueness and personality out of your website. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site …

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Let's talk about 301 redirects

Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. It is basically concerned with a holistic move towards driving customers to your business via online platforms. The safest way to ensure there …

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Headings and ROI

SEO is difficult, not because its technical, it’s difficult because it’s largely still unknown by so many people. Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings …

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Lessons I've learned from trust rank

For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the …

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Latest developments in text links

The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given …

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How to diagnose authority sites related issues

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been …

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Thousands of customers for your business

If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important …

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To get fast rankings, you need comment spam

We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Now, industries and specific businesses all over the world have been operating under the assumption that search marketing is all about sales. By outreaching your content to bloggers and industry …

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What everyone ought to know about keyword research

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Your online competitors may not …

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The best advice I've listened to about trust rank

Well-written titles are vital for improving the search rank of pages because search engines look for keywords in titles to determine how relevant pages are to search queries. Deleting Facebook comments or manipulating your reviews will only make life worse. An organic search is the process of using loose search …

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Don’t Forget to Optimize Everything Else

If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of …

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How you will benefit from LSI

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

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Its all about local search

Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. You also as an SEO today have to be aware of how you impact other work in a business and how other work in a business impacts you. Both of these tools are free …

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Reasons why you cannot learn rankings well

Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long period of consistency and start wondering what is going wrong. It’s sometimes hardest to do organic search optimization …

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Reasons why you cannot learn splogs well

To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). According to Industry thought leaders, that …

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Take care when dealing with mobile search

A link should only be considered quality if it’s relevant to your website and the particular page that the link is pointing to. Although most keyword tools list numbers, you shouldn’t think of them as exact counts. Rather, you should think of them as a way to compare …

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Audit your profile, looking for issues with regards to reporting

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

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Create better landing pages

Pages not being indexed in Google is a signal of having duplicate or thin content on the site. Thin content is a phrase used to describe websites that lack valuable information for visitors. For instance, most searchers don’t just simply search once, click on some websites, and be done …

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Tactics around link exchanges

Google’s algorithms are incredibly good at finding relevant content, especially to answer specific questions. Keyword density refers to the number of times a particular keyword is used in the content of your website. Content that focuses on unchanging facts and truths about a particular subject are also suitable for …

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Distribute your content effectively

The H1 heading is actually the main title of our landing page, and with the help of a creative designer and developer we can place it on different locations of the page. When it comes to getting visitors to your site, you want to grow your audience and also keep …

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