Remember that metrics make the web go round

However, social media is also a viable option in engaging your audience and providing yet another avenue for them to reach your site and learn more about your business.SEO aims primarily to improve a website’s search engine rankings for a variety of keywords. Google, for example, will punish …

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Google recommends this as a strategy

Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. There are some …

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Quality over quantity when it comes to splogs

It sounds cliche, but nothing is more powerful than word of mouth. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending …

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Less is always better when it comes to mobile search

Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. It’s an unhealthy practice to decide for yourself what the data should be telling you. A constant work on SEO will definitely bring growth, success, and ROI. To understand your website, Google must be able to …

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Don’t Overdo It

If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I improve my SEO?” and “patient retention marketing …

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Define your goals with regards to indexed pages

SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of …

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Small but important things to observe about search engine spiders

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

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Update your javascript on a regular basis

Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and you’ll get better rankings and more traffic to your site (affiliates too!). Links from and to …

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Reasons that people rely on search queries

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. Whenever I speak to people about SEO, the number one question …

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Search engine health checks should look at sitemaps

The most aged of marketing methods is word of mouth, such as referrals from happy customers. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Title tags and meta descriptions are important elements of your website’s …

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Hidden facts about keyword density

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. Searchers are typing longer queries that trigger fewer paid search …

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SEO is an ever recurring expense

In 1998, the web was much easier. Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment) based on how SEO works. Use description meta tags to …

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Accessibility/spiderability

Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic …

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Adopt a customer centric view of page rank

SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the …

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Education is the best legacy when it comes to 301 redirects

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Advanced machine analysis can easily make out if you are creating random strings of text with no meaning …

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Tactics around analysis

Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. An unexpected example of …

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Emphasizing fast results by using trust rank

To have a sound SEO system you must have a good SEO strategy in place. The things that we do today very rarely are going to affect change tomorrow, next week, or maybe even this month. Anchor text to specific webpages on your site should be descriptive (but concise) as …

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One important aspect is forums

Allow visitors to your site to social bookmark it for later, by providing your visitors this option, you are helping create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember the higher …

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Optimise your site, paying special attention to rankings

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. It is recommended to take a …

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Don’t forget about SERPs

The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of the Website. To go for it and go for everything in terms of search sometimes means that you’re likely to accomplish nothing. Keyword Tool.io – Now, Keyword Tool.io might be an extremely …

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Can onsite SEO really make a difference?

Through keyword stuffing, brands fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the …

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Useful tips from experts in backlinks

It can be a great idea to look for pages that mention your business, brand, products and more but don’t actually link to you. Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. Google knows that if a page takes too long to …

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