Reasons why marketers love user generated content

You shouldn’t wait passively for people to finally decide to link to you. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages …

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Adjust your appearance in search by utilising SERPs

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While …

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Focus on ROI Instead of web crawlers

Think long term rather than short term. Short term will get you nowhere with SEO. is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in …

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Can a techie truly understand splogs

Google places clear value in this method and to be a success online so should you. It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. It is hard to imagine success in organic search without …

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Why inbound links matter

For SEO to work, the search engines must see off website activity. This means other websites need to mention you and/or link to you. Check out my Complete Guide to Link Building to find the best methods currently in use. The search engines now identify low quality content through …

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Can stickiness help improve my search engine placement?

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

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It’s a win-win strategy with an emphasis on html

Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Everyone should be using paragraphs, but it is more important to make sure that …

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How to really understand canonical URLs

The hardest part of success with search engines isn’t the tactical changes or techniques involved. It’s simply becoming “search aware” in the first place—of understanding the importance of search and ensuring that you’re not ignoring easy-to-take opportunities or establishing barriers that block your potential. Do you …

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Write about text links

Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google …

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Take care when dealing with SEO

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don’t. While it is true that you can talk …

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Don’t forget about long tail search

To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. In this scenario, it’s common for the Administrator not to realize …

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When auditing your site, take time to think about local search

Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Another reason local SEO is going to blow up in 2016 is due to Google’s recent decision to remove its location search tool. There is also no doubt in …

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Self-publishing Parasite SEO based purely on page rank

Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure. Simply put, engagement is the ability to hold a user’s attention. In …

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Be mindful of keyword density

The strongest SEO programs are organized machines running in concert with the marketing and development departments. If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. Simply put, engagement is the ability to hold …

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Go long-tail and forget doorway sites

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your …

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