Design + anchor text = Greatness

There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly …

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Define Your Keywords

Search engines like aged domains, and give them more authority over newer sites. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a …

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More importance is given to web crawlers

Webpages with content that is too long can also negatively affect you and your rankings. By continuing to add content and informative writing to your website, you’ll be able to tell search engines that your website is still being maintained and hasn’t just been left to itself. I …

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Reasons why you cannot fully understand 301 redirects

Statistics change over time, as they include numbers relevant to a particular period. You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. Don’t mistake this to mean that your website will rank higher …

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The worst advice I've heard about html

It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment …

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Carve out time for concentrating on SERPs

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. You’ve got to spend time trying different things to see what works best for you. You have to structure your text, make your content digestible by …

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Assess the Market Opportunity

Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience …

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Not recommended: thin content pages

There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Words that are normally written …

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Expand your link building as necessary

While you can still build a profitable organic presence in Google, you’ll need to get creative. A relatively fast way to get links to your blog is through roundup blog posts. These are collections of interesting articles, linking back to the original source (to your blog) created by a …

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Effect of keyword density on the SERPs

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? You can’t seem to find your content anywhere. While an exact-match domain can still rank as well as a traditional domain, they are at a higher …

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Everything you need to know about citations

Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. Sometimes Google throws little …

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What your mum didn't tell you about sitemaps

But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. Start focusing on your visitors, on the people that want to buy your product or services. While publishing evergreen web content is …

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The truth about citations

More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. What does a search optimization program cover? Backlinks are #1 signal that Google …

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Increase Organic Traffic by the manipulation of white hat SEO

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Customers are looking for answers to their questions – it’s that simple. The best domain names are short, snappy,  include your best keywords, easy to remember, and easy to spell. Including keywords in …

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Random musings on gateway sites

Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. With that in mind, it is always best to create posts …

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It’s crunch time for SEO

Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query When sites in …

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How to diagnose keyword density related issues

New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. Evergreen content is quality, useful content that is relevant to readers for a long period of time. Fifty-six percent of Google queries show no paid ads at all, so if you’re …

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Write a 1000+ words article about anchor text

Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? How SEO works for a big brand with an established reputation and a massive marketing team, PR …

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A few words on link bait

Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information …

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Search marketing implications related to SEO campaigns

The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It …

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Everything you need to know about forums

Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords …

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Couch potato SEO

Backlinks are hyperlinks that point back to your website. Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site …

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Discover the connection between user experience search queries

SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads “above the fold” (“Top Heavy”). By keeping customer experience at the …

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Bucket brigades based on long tail search

Sounds easy, right? SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. There are ways to pay for backlinks, but they aren’t very effective. The best …

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The hidden agenda of anchor text

If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. Machine learning is …

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