Define your goals with regards to site submissions

With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. The …

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Go long-tail and forget stickiness

New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or focused vertical. Google’s Penguin 4.0 …

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Things about text links you have to experience yourself

The experiments! Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks …

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Identify channel deficiencies

Check out my Complete Guide to Link Building to find the best methods currently in use. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. But by 2010, people used …

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One important aspect is web crawlers

But if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the …

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Small but important things to observe about doorway sites

While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. You will not be able to control when Googlebot and other search engine spiders visit your site. They don’t understand that it has an impact, how to leverage it …

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Emphasizing fast results by using blogs

These are called “stub pages,” and can lower search engines qualitative analysis of an eCommerce website when too many exist. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of …

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Technical aspects of marketing on Google

Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine altogether. The exception to this rule of course is through a search engine's paid keyword advertising called Pay Per …

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Create your site navigation in HTML or CSS

If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the …

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Make it sufficiently broad in terms of citations

Search engines keep track of how well your site served people looking for relevant searches. That provides a situation where makes it a little harder than others. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content …

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Reasons that marketers love 301 redirects

Worse case scenario your website is hit by the Google Panda algorithm. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your …

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Search marketing implications related to splogs

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. SEO measures can …

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Understand about link bait

Any discrepancies might cause Google to NOT show your business' information on a search result page. . If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Know your audience – surveys and your …

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Adjust your appearance in search by utilising backlinks

In the content, the brand mentions are generally connected to the products or services, and how those are connected to the content is explained. YouTube is like any other social media network. It takes regular usage, quality content, and lots of interaction to be successful. You will have to not …

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Education is the best legacy when it comes to blogs

From there, the reader may feel compelled to take further action such as sign up for your newsletter, contact you to ask a question, or maybe even buy one of your products or use your services. Keyword research is a critical component of SEO. What search terms do people use …

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Everything you need to know about analytics

I always encourage my team to read industry blogs and books to continue growing as a digital marketer. Ha!) I spend the majority of my time learning about Google’s search engine algorithm and duplicating my strategy to Bing and Yahoo for two very simple reasons: The rise of voice …

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Does your site sabotage your content?

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. If you want to build backlinks to your website, you have to do it with caution and …

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Establish your position regarding blogs

By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy …

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More importance is given to html

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

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What's the story about javascript

With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is …

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