Using traffic estimation tools in conjunction with forums

To take the lollipop example, say you had the main lollipop page as a sales page. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in …

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Aligning your goals in relation to SEO campaigns

It happened to me and that sucked. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a …

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Focus on performance, user experience, and anchor text

The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. It can be duplicate content – same content but different headlines. Instagram does not have the ability to link to a website from individual posts. Google, for example, uses …

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Maybe link bait will be a thing of the past

Within a few years, everything changed. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. And, depending on how, or where you fell on the scale …

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To get fast rankings, you need gateway sites

Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. Link Building adds a level of credibility to your website which …

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Jumpstarting a new content marketing initiative

Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. If visitors get what they need from your site, they’re more likely to come back or link to your pages. Work out long-term and short-term campaigns, each …

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The hidden agenda of inbound links

The SEO’s audience is generally half-human and half-bot/crawler/spider. When you are implementing URL parameters, always check whether the ultimate copy changes significantly. You should particularly check on Meta description and titles. There’s really no big secret here, but only the best SEO company can provide you …

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User-friendly Content — Because it Matters

Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way that this improves SEO is that increases traffic to your other posts and pages. Google is looking for authoritative sites that are actual businesses that are …

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The secret behind googlebot crawlers

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. If it’s been just a day or …

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Things your competitors know about html

In fact, for the best results, it needs to play a major part in your entire company culture. Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or …

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Quality over quantity when it comes to dynamic pages

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or …

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Latest developments in cloaking

This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last few months and years. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and …

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Taboos about hits that you should know

Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. If they struggle to find relevant search results within your site, they may return …

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Understand about LSI

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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I bet you didn't know this about keywords

Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their …

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Lets look at our approach to social media

Google even got that patented in 2009. Instead of simply copying these phrases, youull write your content with the intent to actually answer them! On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists …

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This year will be the year of white hat SEO

The first step in your content marketing process is, simply, to change the questions that you’re asking yourself. The best long-term strategy for this is using blogging, social media, and press releases. For those articles that do actually offer steps to take, they are normally limited to looking at …

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Choose a more relevant snippet of copy directly from your web page

In our experience, 100-200s of milliseconds load time is a solid benchmark. Now, the key to a successful website is less about utilizing keywords and more about relevant content. If you scroll down, you will see the area considered to be “below the fold.” The term “fold” originated from the …

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Follow a consistent cadence towards reporting

On page SEO refers to those elements on a site that make your page more likely to be served up when people are looking for products or services like yours. Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts …

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Reasons that marketers love javascript

Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with …

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Is this the end of keyword stuffing as we know it?

Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results (link is external) .” The …

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The reason everyone loves walled garden sites

Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. If your motive was only to cross link your website and that is why you have created websites, do not forget …

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Difficult things about conversion rates

SEO technique that is not approved by Search Engines is termed as Black Hat SEO. It is also called as spamdexing. You have to avoid Black Hat tactics as Search engines identify Black Hat SEO practices that will impede you from getting any benefits. The biggest challenge with SEO is …

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