Lessons I learned about search queries

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Like most SEO professionals, nothing wrecks my …

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Advantages of meta tags and how you can take advantage of this

Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are …

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Carve out time for concentrating on white hat SEO

There are many approaches a business can take to improve their discoverability online, however, a well planned digital SEO strategy will produce the best results. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right …

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Things that make you love and hate white hat SEO

Your content can never really rank or sell if it doesn’t appeal to a particular audience/consumer. When a user searches, matching phrases in the URL are displayed in bold in search results. This signals to users that a particular search result is relevant to his or her query …

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Lets look at our approach to page rank

Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. Search engines tend to penalize these less valuable pages in the search results. It’s easier to tweak …

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It’s a win-win strategy with an emphasis on SEO

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

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More focus is put on rankings

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. Most of a SEO-based budget will rely on content development. Rather than …

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Adopt a customer centric view of text links

The crux of any quality site is the content it creates and the connection that content has with its client and fan base. “search engines reward helpful websites with better search rankings” Therefore, SEO is the process of making search engines happy! You have to make sure the content you …

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Make sure your site is optimized for mobile

All of these areas come together to make a product what it is they all have an impact on the final product which ultimately then has an impact on the work that an SEO does so you have to be aware of these things. Every search engine was built with …

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Questions to ask about site submissions

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your …

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Can you optimize your website for Google RankBrain?

Don't commit the cardinal sin of letting dots ruin your page descriptions Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Errors record …

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Let's talk about SERPs

It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it from their search engine). The closer to the start of the title tag any given …

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Get a higher percentages of employee retention

Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Other search engines are likely to follow suit eventually anyway, so it’s advised that companies make their sites mobile-friendly sooner rather than later. What could you do to extend your content’s lifespan? Through its Panda, Penguin …

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Why doorway sites matter

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Writing a good description can compel a person to click on that result. At some stage you are going to have a large list of potential keywords. We need to find a way …

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Make sure you know exactly what you're doing with keyword stuffing

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

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Improve engagement by utilising web portals

After all, your dish must appeal to readers for you to rank high. URL – This is the actual address where the page lives. This isn’t super important to the searcher, but is important to the search engines. In most cases your URL should use actual words and you should …

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Write a 1000+ words article about search engine spiders

Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility …

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Beginner's guide to keyword density

In mobile searches, the first position has a 31.35 percent click-through rate. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. The title of a post is important for many reasons. Well-structured titles will help search engines understand …

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Better Visibility on Social Media

Prove that you are trustworthy by connecting as closely as possible to high authority sites. Use structured data to further explain your topics. Asides from sending direct traffic, backlinks will help you achieve better rankings in search engines. However, if you will build bad backlinks, you will end up being …

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