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I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are – I then believe your site is measured against this. Make sure that you never stray into black-hat SEO strategies, however, as Google will heavily penalise your site. Determining …

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Make a good use of page rank

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones …

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How to survive your first encounter with html

The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. The below figure will clearly show how SEO is based as a subset of digital marketing. According to a study, the …

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Understand about canonical URLs

There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable …

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Quick tips regarding page impressions

Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. These guidelines emphasize the three most important aspects of a …

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A focus on keywords to benefit search engine placement

CSS files should be free from syntax errors. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals …

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Small but important things to observe about link exchanges

Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Localising your search engine optimisation can offer …

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Boost site speed and utilise doorway sites

CMO’s eyes light up when they hear growth hacking; it feels new and chichi. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s …

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Establish your position regarding organic links

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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One important aspect is SEM

But it didn’t happen. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that …

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Create a roadmap for linking between your own articles

Different people grasp information differently, and your business message has to be available in every form so that it can capture the attention of a wider audience. All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them …

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Go long-tail and forget RSS feeds

There is no single tip I could give that would tangibly help a person further their search domination. Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. Titles display what your …

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This story about CTR will haunt you forever

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find …

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A do-it-yourself guide to content

Google is interested in what the user does after they are on your site. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Our search autopilot …

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What's the story about forums

When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real …

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Takeaway tips for sitemaps

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

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Automated anchor text

Our job as website publishers and content managers is to ensure that we are providing the most robust information possible to our readers. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your …

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Write a keyword-rich introduction about keywords

Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used …

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Lessons I learned about user generated content

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. The creatives on the website are amazing, but you don’t know much about how it was put together. Healthy social traffic certainly doesn’t hurt SEO efforts. Beware, excessive linking …

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The worst advice I've heard about local search

For users, when returning a 404 error you should make sure to display a human friendly “not found” page that helps users find what they were looking for. The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as …

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Easy to read and digest

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. Have you thought about the exact ways people …

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Use discretion with hashtags

The more in depth the content you are looking to deliver is, the longer it will take to create. Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL …

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When auditing your site, take time to think about javascript

With SEO, your website’s visibility increases when search engines crawl your website. Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative …

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Create the structure for your post

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

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