Thinking about authority sites makes everything OK

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. It’s one of the great things about the field. Before writing a blog, it’s important that you conduct a keyword …

more ...

Understanding SERPs

Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning …

more ...

Questions to ask about ROI

Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. Instead of asking yourself “How can I make more sales?” consider replacing it with “What does my audience need?”, “What do they want?” or “ How …

more ...

Remember that rankings make the web go round

But they need to be 10 well thought-out pages. The best way to know what you’re up against is to simply search it. Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you …

more ...

The infamy behind nofollow links

Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific …

more ...


www vs non-www for SEO

If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent …

more ...

How you will benefit from trust rank

The dashboard for My Business gives you the opportunity to control all of your business’ information from one place. One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a …

more ...

Wait. Is webmaster tools really that simple?

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages So what does this mean for your business? Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim …

more ...

What are the click-through rates? Are they high or low?

As search engine optimization (SEO) for small business has become more important, it’s also become more competitive. Key tenets of SEO—website presence, page rankings, link authority, and content creation require more time and resources than ever. Social is an ever-changing element that delivers relevant experiences. They want some …

more ...

So lets talk about RSS feeds and its importance to digital marketing

There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too far. The experiments! Chances are, your research begins online, whether you’re looking for answers or products. Be smart …

more ...

Pay attention to inbound links

Master basic copywriting principles to write content that sells. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. If a site …

more ...

Takeaway tips for stickiness

The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. While there are a ton of great SEO companies out there providing valuable …

more ...

The worst advice I've heard about web crawlers

Check the company’s reputation, have any of their clients had a Google penalty? Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their …

more ...

Hidden facts about content

Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other …

more ...

Need to Branch Out

Know where and how to use keywords in your content for maximum searchability. My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google’s algorithm release of Panda in …

more ...

Determining Relevance: Trust your gut when it comes to URLs

SEO factors have varying weights and no SEO consultant knows the exact weight of each or when these weights change. We’re not going to talk about every SEO factor. This is because Google has over 200 SEO factors and over 10,000 sub-signals for ranking. That is way too …

more ...

Thinking about trust rank makes everything OK

If you can’t create informative blog posts, which are written in an engaging manner, then even the best search engine optimisation strategies won’t help your content to attract readers and potential customers to your business. Develop a disavow report of unwanted links and forward it to the Google …

more ...


Use search data as a key part of market research

Additionally, you can pay to have your website ranked above organic results in search result pages. For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. Although the resource investment for monitoring each individual query and providing content for it isn’t reasonable …

more ...

Search engine health checks should look at SEM

This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. The Twitter community, on its own, began using hashtags. Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. There are several …

more ...

Having fun with dynamic pages

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction …

more ...