Use Videos, Charts, Infographics

Businesses can leverage local SEO to great effect by creating a unique page for every location. Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. Assuming your page is properly structured with the correct tags, you need to …

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Main keywords and sub-keywords

Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Every time that Google introduces a new component in its algorithm, one constant factor has been content quality. The key to growth is to set yourself up …

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The mysterious world of widgets

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page …

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Headings and content

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s …

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The hidden agenda of authority sites

Local Keywords – When it comes to local SEO, local keywords are absolutely essential. Email marketing also cross-pollinates SEO by boosting engagement with and visibility of a site’s content. Evergreen content is quality, useful content that is relevant to readers for a long period of time. SEO isn’t an …

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The infamy behind content

The most common technique in implementing SEO to a Website is to carefully analyze a short list of keywords and compare the keywords against competitors and other high-ranking Websites via Google’s Adwords’s Keyword Planner. No proposition development is complete without an honest assessment of what your competitors are …

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Start simple, but don't forget dynamic pages

Statistics change over time, as they include numbers relevant to a particular period. The fastest turn around in organic traffic comes from small tweaks to existing pages. If you fail to understand your customers’ search behaviour, you are missing one of the most important parts of your audience. Craft some …

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Fun with walled garden sites for now

But still you face other challenges. When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. It is natural …

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Find a site that’s relevant to your audience

What are they getting in exchange for coming to your site? Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. In March 2016, Google confirmed that it would no longer allow toolbars to use the PageRank checker in the browser …

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Optimize Your Contact Us Page

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. You need a clear strategy on your most profitable keywords. You also need to determine …

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I urge you to think about link bait

It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Most …

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When your use of page impressions becomes obsessive

Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is …

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Bucket brigades based on LSI

The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be …

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Fun with plugins for now

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

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Takeaway tips for keyword stuffing

Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. How SEO works for a big brand with …

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Wait. Are bread crumbs really that simple?

Google even got that patented in 2009. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Internal linking is the process of linking one page to …

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Here's what industry insiders think about keywords

Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. Back Links go hand in hand with Link Building and act as advertisements for your website on other websites …

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Consider white hat SEO at the inception

Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. Old SEO practices meant a huge emphasis on keywords. SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by …

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