Reasons why you cannot learn splogs well

To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). According to Industry thought leaders, that …

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Self-publishing Parasite SEO based purely on page rank

Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure. Simply put, engagement is the ability to hold a user’s attention. In …

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Useful tips from experts in web crawlers

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. This …

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Easy to read and digest

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. Have you thought about the exact ways people …

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Optimise your site, paying special attention to rankings

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. It is recommended to take a …

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Establish your position regarding cloaking

However, consider that Google is judging the content of eCommerce websites similar to regular content sites. Customizing for the web browser is, in fact, a customization for a Google bot (when it comes to Google). A page that doesn’t meet the needs and expectations of users will never achieve …

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Everything you need to know about analytics

I always encourage my team to read industry blogs and books to continue growing as a digital marketer. Ha!) I spend the majority of my time learning about Google’s search engine algorithm and duplicating my strategy to Bing and Yahoo for two very simple reasons: The rise of voice …

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Everything you need to know about forums

Make sure that you follow the best practices for Digital Marketing. Failure to do so could result in poor rankings in SERPs (search engine results pages) or at worst, a penalty. Think very carefully about your keywords. There are lots of different types of keyword; two examples are local keywords …

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The reason everyone loves walled garden sites

Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. If your motive was only to cross link your website and that is why you have created websites, do not forget …

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Does your site sabotage your content?

Be Yourself. Write about what you know and make it a conversation with your readers. Keep it natural. People will find your content because they speak the same language and seek your advice. If you want to build backlinks to your website, you have to do it with caution and …

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Don’t forget about SERPs

The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of the Website. To go for it and go for everything in terms of search sometimes means that you’re likely to accomplish nothing. Keyword Tool.io – Now, Keyword Tool.io might be an extremely …

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Take care when dealing with mobile search

A link should only be considered quality if it’s relevant to your website and the particular page that the link is pointing to. Although most keyword tools list numbers, you shouldn’t think of them as exact counts. Rather, you should think of them as a way to compare …

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Use discretion with hashtags

The more in depth the content you are looking to deliver is, the longer it will take to create. Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL …

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Audit your profile, looking for issues with regards to reporting

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

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Establish your position regarding blogs

By correctly using header tags in the following order H1, H2, H3, H4 all the way to H6 (if necessary) when inputting copy, you’re helping crawlers navigate each page of your site easily and understand its content. Heading tags are also a great way to break up the copy …

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More importance is given to html

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

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Use search data as a key part of market research

Additionally, you can pay to have your website ranked above organic results in search result pages. For user experience, performance, and web development trends, I really like Smashing Magazine, DZone, and Stack Overflow. Although the resource investment for monitoring each individual query and providing content for it isn’t reasonable …

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Couch potato SEO

Backlinks are hyperlinks that point back to your website. Title tags, meta descriptions, and image alt text can all be optimized to drive more traffic. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site …

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Difficult things about conversion rates

SEO technique that is not approved by Search Engines is termed as Black Hat SEO. It is also called as spamdexing. You have to avoid Black Hat tactics as Search engines identify Black Hat SEO practices that will impede you from getting any benefits. The biggest challenge with SEO is …

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What's the story about javascript

With the vastly reduced price of international communication and shipping, a logical next step is to launch a multilingual website. Write posts on a regular basis. Focus on your industry and on your client’s needs! In time, it will most likely gain authority. Make sure that your content is …

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Create better landing pages

Pages not being indexed in Google is a signal of having duplicate or thin content on the site. Thin content is a phrase used to describe websites that lack valuable information for visitors. For instance, most searchers don’t just simply search once, click on some websites, and be done …

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When auditing your site, take time to think about javascript

With SEO, your website’s visibility increases when search engines crawl your website. Artificial intelligence will become more ubiquitous, so SEO specialists must grasp firsthand knowledge on machine learning and automation. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative …

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How to really understand CTR

Backlinks are the so called “incoming links” that are created when another website links to your website, and sends new users and relevant traffic your way. Search Engine Optimization should start with creating and uploading content. This can include a lot of things but the most basic piece of content …

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Learn from these mistakes before you learn about splogs

Choose your keywords. Make sure they have good volume, aren’t too difficult, and suit customer intent. To ensure that your brand doesn’t become the entirety of your marketing campaign, make sure to litter your posting schedule with community engagement posts, or 3rd-part articles. If it’s more than …

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Things about scraping you have to experience yourself

With enough time and effort, SEO can be learned and mastered by virtually anyone. I’ve witnessed it within myself and with others. Most content writers agree that using passive voice is one of several deadly copywriting sins; it makes your copy wordy and dilutes your message. One of the …

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Make sure you know exactly what you're doing with keyword stuffing

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

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Create the structure for your post

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we …

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Discover the connection between user experience search queries

SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads “above the fold” (“Top Heavy”). By keeping customer experience at the …

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Improve engagement by utilising web portals

After all, your dish must appeal to readers for you to rank high. URL – This is the actual address where the page lives. This isn’t super important to the searcher, but is important to the search engines. In most cases your URL should use actual words and you should …

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Search engine health checks should look at SEM

This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. The Twitter community, on its own, began using hashtags. Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. There are several …

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Write a 1000+ words article about search engine spiders

Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility …

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Be mindful of keyword density

The strongest SEO programs are organized machines running in concert with the marketing and development departments. If consumers are not aware of your business, by including their locations in addition to their keywords makes it easier for consumers to discover the business. Simply put, engagement is the ability to hold …

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Beginner's guide to keyword density

In mobile searches, the first position has a 31.35 percent click-through rate. Content marketing is the process of developing unique content that is useful for your target market – often without selling whatsoever. The title of a post is important for many reasons. Well-structured titles will help search engines understand …

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Can onsite SEO really make a difference?

Through keyword stuffing, brands fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the …

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Go long-tail and forget doorway sites

Domain authority (DA) and Page authority (PA) in particular are two factors that you should always consider, apart from relevance, before choosing a domain for backlinking. A well-structured and easy to read site allows search engines to navigate successfully. Considering the user experience for your customers before you build your …

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Having fun with dynamic pages

You absolutely should not use underscores. Matt Cutts has confirmed on his blog that Google does not recognize underscores as equivalent to spaces between words. It seems like content should be engineered for an outcome. If you just start with an article and then ask yourself how to get traction …

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Bucket brigades based on long tail search

Sounds easy, right? SEO isn’t magic or voodoo. I know some SEO consultants will make you believe they possess magical powers and only they can optimize your website, but don’t listen to them. There are ways to pay for backlinks, but they aren’t very effective. The best …

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Consider white hat SEO at the inception

Site speed plays a vital role in search engine optimisation (SEO) and improving your search rankings. Old SEO practices meant a huge emphasis on keywords. SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by …

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