How to diagnose authority sites related issues

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been …

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Let's talk about SERPs

It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it from their search engine). The closer to the start of the title tag any given …

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Effect of keyword density on the SERPs

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? You can’t seem to find your content anywhere. While an exact-match domain can still rank as well as a traditional domain, they are at a higher …

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Emphasizing fast results by using blogs

These are called “stub pages,” and can lower search engines qualitative analysis of an eCommerce website when too many exist. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of …

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Small but important things to observe about search engine spiders

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

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Thousands of customers for your business

If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important …

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To get fast rankings, you need comment spam

We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Now, industries and specific businesses all over the world have been operating under the assumption that search marketing is all about sales. By outreaching your content to bloggers and industry …

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Everything you need to know about citations

Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. Sometimes Google throws little …

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The worst advice I've heard about web crawlers

Check the company’s reputation, have any of their clients had a Google penalty? Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their …

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What's the story about forums

When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real …

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Technical aspects of marketing on Google

Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine altogether. The exception to this rule of course is through a search engine's paid keyword advertising called Pay Per …

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What everyone ought to know about keyword research

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Your online competitors may not …

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Update your javascript on a regular basis

Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and you’ll get better rankings and more traffic to your site (affiliates too!). Links from and to …

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What your mum didn't tell you about sitemaps

But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. Start focusing on your visitors, on the people that want to buy your product or services. While publishing evergreen web content is …

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Create your site navigation in HTML or CSS

If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the …

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Lessons Learned from Crummy SEO

Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important …

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Reasons that people rely on search queries

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. Whenever I speak to people about SEO, the number one question …

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Search engine health checks should look at sitemaps

The most aged of marketing methods is word of mouth, such as referrals from happy customers. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Title tags and meta descriptions are important elements of your website’s …

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Get a higher percentages of employee retention

Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Other search engines are likely to follow suit eventually anyway, so it’s advised that companies make their sites mobile-friendly sooner rather than later. What could you do to extend your content’s lifespan? Through its Panda, Penguin …

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Hidden facts about keyword density

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. Searchers are typing longer queries that trigger fewer paid search …

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SEO is an ever recurring expense

In 1998, the web was much easier. Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment) based on how SEO works. Use description meta tags to …

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Takeaway tips for sitemaps

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

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The truth about citations

More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. What does a search optimization program cover? Backlinks are #1 signal that Google …

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Update your link building on a regular basis

Compelling content that excites people fosters a site’s search dominance far more than thin corporate advertising coupled with stock imagery. This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. Being at the top of your game really …

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Automated anchor text

Our job as website publishers and content managers is to ensure that we are providing the most robust information possible to our readers. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your …

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Hidden facts about content

Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other …

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Latest developments in cloaking

This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last few months and years. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and …

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Learning about LSI

Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Search marketing can come across as quite a broad subject with endless topics! It may surprise you that where your …

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Accessibility/spiderability

Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic …

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How to really understand canonical URLs

The hardest part of success with search engines isn’t the tactical changes or techniques involved. It’s simply becoming “search aware” in the first place—of understanding the importance of search and ensuring that you’re not ignoring easy-to-take opportunities or establishing barriers that block your potential. Do you …

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Why doorway sites matter

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Writing a good description can compel a person to click on that result. At some stage you are going to have a large list of potential keywords. We need to find a way …

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Write a keyword-rich introduction about keywords

Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used …

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Increase Organic Traffic by the manipulation of white hat SEO

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Customers are looking for answers to their questions – it’s that simple. The best domain names are short, snappy,  include your best keywords, easy to remember, and easy to spell. Including keywords in …

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Random musings on gateway sites

Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. With that in mind, it is always best to create posts …

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Adopt a customer centric view of page rank

SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the …

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It’s crunch time for SEO

Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query When sites in …

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Education is the best legacy when it comes to 301 redirects

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Advanced machine analysis can easily make out if you are creating random strings of text with no meaning …

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How to diagnose keyword density related issues

New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. Evergreen content is quality, useful content that is relevant to readers for a long period of time. Fifty-six percent of Google queries show no paid ads at all, so if you’re …

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Make it sufficiently broad in terms of citations

Search engines keep track of how well your site served people looking for relevant searches. That provides a situation where makes it a little harder than others. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content …

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Reasons that marketers love 301 redirects

Worse case scenario your website is hit by the Google Panda algorithm. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your …

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Search marketing implications related to splogs

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. SEO measures can …

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