Nuts and bolts SEO tactics

There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved …

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Small but important things to observe about link exchanges

Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Localising your search engine optimisation can offer …

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Boost site speed and utilise doorway sites

CMO’s eyes light up when they hear growth hacking; it feels new and chichi. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s …

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Quality over quantity when it comes to splogs

It sounds cliche, but nothing is more powerful than word of mouth. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending …

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What are the click-through rates? Are they high or low?

As search engine optimization (SEO) for small business has become more important, it’s also become more competitive. Key tenets of SEO—website presence, page rankings, link authority, and content creation require more time and resources than ever. Social is an ever-changing element that delivers relevant experiences. They want some …

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Establish your position regarding organic links

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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Less is always better when it comes to mobile search

Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. It’s an unhealthy practice to decide for yourself what the data should be telling you. A constant work on SEO will definitely bring growth, success, and ROI. To understand your website, Google must be able to …

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Not recommended: thin content pages

There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Words that are normally written …

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One important aspect is web crawlers

But if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the …

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Expand your link building as necessary

While you can still build a profitable organic presence in Google, you’ll need to get creative. A relatively fast way to get links to your blog is through roundup blog posts. These are collections of interesting articles, linking back to the original source (to your blog) created by a …

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Find a site that’s relevant to your audience

What are they getting in exchange for coming to your site? Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. In March 2016, Google confirmed that it would no longer allow toolbars to use the PageRank checker in the browser …

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Make Your Website More Friendly to Search Engines by considering splogs

In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website …

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One important aspect is SEM

But it didn’t happen. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that …

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So lets talk about RSS feeds and its importance to digital marketing

There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too far. The experiments! Chances are, your research begins online, whether you’re looking for answers or products. Be smart …

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Things your competitors know about html

In fact, for the best results, it needs to play a major part in your entire company culture. Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or …

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Don’t Overdo It

If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I improve my SEO?” and “patient retention marketing …

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Make sure your site is optimized for mobile

All of these areas come together to make a product what it is they all have an impact on the final product which ultimately then has an impact on the work that an SEO does so you have to be aware of these things. Every search engine was built with …

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The back story of splogs

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. While backlinks in and of themselves are simple, understanding how to build backlinks the right way is …

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Bucket brigades based on landing pages

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Stop words are the small words in your SEO phrase, such as up, with …

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Create a roadmap for linking between your own articles

Different people grasp information differently, and your business message has to be available in every form so that it can capture the attention of a wider audience. All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them …

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Quality over quantity when it comes to dynamic pages

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or …

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Optimize Your Contact Us Page

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. You need a clear strategy on your most profitable keywords. You also need to determine …

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Questions to ask about site submissions

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your …

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Ways to tell you're suffering from an obsession with backlinks

Core SEO tactics are a must in an effective digital marketing strategy these days. Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should …

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I urge you to think about link bait

It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Most …

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Let's talk about 301 redirects

Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. It is basically concerned with a holistic move towards driving customers to your business via online platforms. The safest way to ensure there …

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Pay attention to inbound links

Master basic copywriting principles to write content that sells. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. If a site …

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Can you optimize your website for Google RankBrain?

Don't commit the cardinal sin of letting dots ruin your page descriptions Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Errors record …

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Find out more about web portals

A “link” is when another website talks about yours and “links” to you as attribution. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. SEO …

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Go long-tail and forget RSS feeds

There is no single tip I could give that would tangibly help a person further their search domination. Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. Titles display what your …

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How do you feel about duplication now?

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have …

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When your use of page impressions becomes obsessive

Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is …

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Consider forums at the inception

Focused crawlers are limited to a certain area of ​​the web and in turn, index it in great detail. Working with so many clients we get access to concrete data on what’s working and what isn’t. Partial duplicates are pages which vary, but by only a small amount …

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Headings and ROI

SEO is difficult, not because its technical, it’s difficult because it’s largely still unknown by so many people. Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings …

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Lessons I've learned from trust rank

For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the …

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This story about CTR will haunt you forever

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find …

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This year will be the year of html

The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. It is better to have your links spread out amongst a lot of domains with targeted …

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Latest developments in text links

The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given …

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Small but important things to observe about doorway sites

While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. You will not be able to control when Googlebot and other search engine spiders visit your site. They don’t understand that it has an impact, how to leverage it …

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Takeaway tips for stickiness

The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. While there are a ton of great SEO companies out there providing valuable …

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A do-it-yourself guide to content

Google is interested in what the user does after they are on your site. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Our search autopilot …

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Bucket brigades based on LSI

The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be …

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Define your goals with regards to indexed pages

SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of …

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