The worst advice I've heard about html

It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment …

more ...



Carve out time for concentrating on SERPs

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. You’ve got to spend time trying different things to see what works best for you. You have to structure your text, make your content digestible by …

more ...

Take care when dealing with SEM

However, sometimes it isn’t so obvious to assess whether you have thin content unless you take a detailed look at the purpose of your content and how is it being understood by your visitors. Google crawls most popular pages several times per day, but they don’t want you …

more ...

The infamy behind nofollow links

Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific …

more ...

Headings and content

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s …

more ...


Why inbound links matter

For SEO to work, the search engines must see off website activity. This means other websites need to mention you and/or link to you. Check out my Complete Guide to Link Building to find the best methods currently in use. The search engines now identify low quality content through …

more ...



www vs non-www for SEO

If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent …

more ...

Google recommends this as a strategy

Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. There are some …

more ...

The hidden agenda of authority sites

Local Keywords – When it comes to local SEO, local keywords are absolutely essential. Email marketing also cross-pollinates SEO by boosting engagement with and visibility of a site’s content. Evergreen content is quality, useful content that is relevant to readers for a long period of time. SEO isn’t an …

more ...

The infamy behind content

The most common technique in implementing SEO to a Website is to carefully analyze a short list of keywords and compare the keywords against competitors and other high-ranking Websites via Google’s Adwords’s Keyword Planner. No proposition development is complete without an honest assessment of what your competitors are …

more ...

Assess the Market Opportunity

Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience …

more ...

How you will benefit from trust rank

The dashboard for My Business gives you the opportunity to control all of your business’ information from one place. One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a …

more ...

Start simple, but don't forget dynamic pages

Statistics change over time, as they include numbers relevant to a particular period. The fastest turn around in organic traffic comes from small tweaks to existing pages. If you fail to understand your customers’ search behaviour, you are missing one of the most important parts of your audience. Craft some …

more ...

Can stickiness help improve my search engine placement?

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

more ...


Expand your duplication as necessary

Perceptions and folklore about a campaign’s results within an organization often become part of the results (i.e., the executives loved it, so it’s a good campaign). Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can …

more ...

More focus is put on rankings

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. Most of a SEO-based budget will rely on content development. Rather than …

more ...

Understand about canonical URLs

There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable …

more ...


How do you feel about local search now?

While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site …

more ...

Adopt a customer centric view of text links

The crux of any quality site is the content it creates and the connection that content has with its client and fan base. “search engines reward helpful websites with better search rankings” Therefore, SEO is the process of making search engines happy! You have to make sure the content you …

more ...


Quick tips regarding page impressions

Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. These guidelines emphasize the three most important aspects of a …

more ...


Boost site speed and utilise conversion rates

Each listing on the SERP has three core components, which include the page title, page description, and page URL. Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that …

more ...

The hidden agenda of inbound links

The SEO’s audience is generally half-human and half-bot/crawler/spider. When you are implementing URL parameters, always check whether the ultimate copy changes significantly. You should particularly check on Meta description and titles. There’s really no big secret here, but only the best SEO company can provide you …

more ...

Fun with walled garden sites for now

But still you face other challenges. When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. It is natural …

more ...


Go long-tail and forget stickiness

New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or focused vertical. Google’s Penguin 4.0 …

more ...

High advertisement ratio can be mitigated by using rankings

Email is a gray-haired business tool and remains the ultimate survivor of the old-school marketing tool chest. Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of …

more ...

Tactics around 301 redirects

We’d recommend you start by improving five key website components: The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. A 301 redirect tells search engines (and human browsers) that …

more ...


User-friendly Content — Because it Matters

Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way that this improves SEO is that increases traffic to your other posts and pages. Google is looking for authoritative sites that are actual businesses that are …

more ...

Find a simple guide to doorway sites and read up about it

Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. Change the titles on your least successful pages twice a year. Why? Because obviously those titles …

more ...

Things about text links you have to experience yourself

The experiments! Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks …

more ...

Identify channel deficiencies

Check out my Complete Guide to Link Building to find the best methods currently in use. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. But by 2010, people used …

more ...

It’s a win-win strategy with an emphasis on html

Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Everyone should be using paragraphs, but it is more important to make sure that …

more ...

When your use of walled garden sites becomes obsessive

One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google’s guidelines to intentionally harm the website they build links …

more ...

A focus on keywords to benefit search engine placement

CSS files should be free from syntax errors. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals …

more ...


The secret behind googlebot crawlers

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. If it’s been just a day or …

more ...

Understand about canonical URLs

So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. As a business owner, your ultimate SEO goal is to achieve high search rankings on the first page of Google and Bing for search queries relevant …

more ...

Wait. Is webmaster tools really that simple?

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages So what does this mean for your business? Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim …

more ...


Measure and Improve by paying attention to keyword density

They take all the uniqueness and personality out of your website. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site …

more ...