We know that change is constant in Google Land

Now we’ve established what SEO is, as well as what and not what to do – it’s time to build a cohesive SEO strategy. If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as …

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Use Videos, Charts, Infographics

Businesses can leverage local SEO to great effect by creating a unique page for every location. Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. Assuming your page is properly structured with the correct tags, you need to …

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Using traffic estimation tools in conjunction with forums

To take the lollipop example, say you had the main lollipop page as a sales page. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in …

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Adjust your appearance in search by utilising SERPs

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While …

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Things that make you love and hate white hat SEO

Your content can never really rank or sell if it doesn’t appeal to a particular audience/consumer. When a user searches, matching phrases in the URL are displayed in bold in search results. This signals to users that a particular search result is relevant to his or her query …

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Reasons that people rely on static pages

Different types of browsers and screen resolutions have to be taken into account, since the “above the fold” area can be different for each user. Sites that get featured in the Rich Snippets and Knowledge Graphs are now the first place where visitors tend to click. There’s an art …

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A few words on comment spam

Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. A negative SEO strategy involves crawling a website …

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Don’t forget about SEO campaigns

In the best case scenario, a site visitor turns into a paying customer. For this reason, satisfying user interest should always be a priority throughout your SEO efforts. Keywords were consequently “stuffed” wherever possible, including in the metadata and the source code. Because of this change users are discovering that …

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Is this the end of comment spam as we know it?

Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then …

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What your mum didn't tell you about indexed pages

This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. Many further implementations in Seo are needed in order to compete with Google’s changes. All of these techniques are well and good, but it is important to keep in mind that they …

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Can a techie truly understand splogs

Google places clear value in this method and to be a success online so should you. It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. It is hard to imagine success in organic search without …

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How to survive your first encounter with html

The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. The below figure will clearly show how SEO is based as a subset of digital marketing. According to a study, the …

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Why inbound links matter

For SEO to work, the search engines must see off website activity. This means other websites need to mention you and/or link to you. Check out my Complete Guide to Link Building to find the best methods currently in use. The search engines now identify low quality content through …

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www vs non-www for SEO

If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent …

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The hidden agenda of authority sites

Local Keywords – When it comes to local SEO, local keywords are absolutely essential. Email marketing also cross-pollinates SEO by boosting engagement with and visibility of a site’s content. Evergreen content is quality, useful content that is relevant to readers for a long period of time. SEO isn’t an …

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Expand your duplication as necessary

Perceptions and folklore about a campaign’s results within an organization often become part of the results (i.e., the executives loved it, so it’s a good campaign). Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can …

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Tactics around 301 redirects

We’d recommend you start by improving five key website components: The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. A 301 redirect tells search engines (and human browsers) that …

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User-friendly Content — Because it Matters

Internal links are links within your blog posts that lead to other pages within your blog or website. The first and most obvious way that this improves SEO is that increases traffic to your other posts and pages. Google is looking for authoritative sites that are actual businesses that are …

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Things about text links you have to experience yourself

The experiments! Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks …

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Wait. Is webmaster tools really that simple?

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages So what does this mean for your business? Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim …

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Make Your Website More Friendly to Search Engines by considering splogs

In the era of internet, where approximately three billion people on this earth have access to the internet and approximately one billion websites are in existence and nothing is worst than decelerated loading website. Consequently, web users have become habitual to short attention spans and they switch to another website …

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Make sure your site is optimized for mobile

All of these areas come together to make a product what it is they all have an impact on the final product which ultimately then has an impact on the work that an SEO does so you have to be aware of these things. Every search engine was built with …

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Bucket brigades based on landing pages

Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link to you. Stop words are the small words in your SEO phrase, such as up, with …

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Ways to tell you're suffering from an obsession with backlinks

Core SEO tactics are a must in an effective digital marketing strategy these days. Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should …

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Lessons I've learned from trust rank

For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the …

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Small but important things to observe about search engine spiders

Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens …

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The worst advice I've heard about web crawlers

Check the company’s reputation, have any of their clients had a Google penalty? Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their …

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The best advice I've listened to about trust rank

Well-written titles are vital for improving the search rank of pages because search engines look for keywords in titles to determine how relevant pages are to search queries. Deleting Facebook comments or manipulating your reviews will only make life worse. An organic search is the process of using loose search …

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Write about text links

Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page. Well, that time is long gone. The Google Penguin Spam Filter is now part of Google …

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Fun with plugins for now

In addition to storing the content of each page, Google also stores how its crawlers arrived on the page. In other words, it remembers the pages and websites that were linking to it. A link from one site to another is like a vote or endorsement for the credibility of …

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I urge you to think about page rank

Some people say that “SEO is dead”. Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. Keyword selection requires its due consideration. You do not want to select a …

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Understand about link bait

Any discrepancies might cause Google to NOT show your business' information on a search result page. . If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Know your audience – surveys and your …

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This year will be the year of white hat SEO

The first step in your content marketing process is, simply, to change the questions that you’re asking yourself. The best long-term strategy for this is using blogging, social media, and press releases. For those articles that do actually offer steps to take, they are normally limited to looking at …

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Its all about local search

Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. You also as an SEO today have to be aware of how you impact other work in a business and how other work in a business impacts you. Both of these tools are free …

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A few words on link bait

Constant changes in search engine result that Seo is not all about use of keywords, link buildings, and creating contents. If you optimize your meta descriptions with clear and attractive extracts on what potential visitors can find on your site, it becomes easier for them to see if the information …

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Need to Branch Out

Know where and how to use keywords in your content for maximum searchability. My guess is that these strategies will eventually be discovered by Google, and that these shortcuts will then backfire on these experts and their clients, just like what happened with Google’s algorithm release of Panda in …

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Choose a more relevant snippet of copy directly from your web page

In our experience, 100-200s of milliseconds load time is a solid benchmark. Now, the key to a successful website is less about utilizing keywords and more about relevant content. If you scroll down, you will see the area considered to be “below the fold.” The term “fold” originated from the …

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Is this the end of keyword stuffing as we know it?

Backlinks that should be avoided include paid links, link exchanges, and advertorials. According to Google, these links disregard the “quality of the links, the sources, and the long-term impact it will have on their sites … and can negatively impact your site’s ranking in search results (link is external) .” The …

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Self-publishing Parasite SEO based purely on page rank

Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure. Simply put, engagement is the ability to hold a user’s attention. In …

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Useful tips from experts in web crawlers

If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. This …

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Everything you need to know about analytics

I always encourage my team to read industry blogs and books to continue growing as a digital marketer. Ha!) I spend the majority of my time learning about Google’s search engine algorithm and duplicating my strategy to Bing and Yahoo for two very simple reasons: The rise of voice …

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The reason everyone loves walled garden sites

Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. If your motive was only to cross link your website and that is why you have created websites, do not forget …

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