Lessons I learned about search queries

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Like most SEO professionals, nothing wrecks my …

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Advantages of meta tags and how you can take advantage of this

Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are …

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Design + anchor text = Greatness

There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly …

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Hidden facts about analytics

Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get more backlinks while you submissions done. The more higher quality, relevant websites pointing at your site, the better chances of moving …

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Aligning your goals in relation to SEO campaigns

It happened to me and that sucked. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a …

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Make a good use of page rank

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones …

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Questions to ask about ROI

Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. Instead of asking yourself “How can I make more sales?” consider replacing it with “What does my audience need?”, “What do they want?” or “ How …

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Headings and user generated content

Every image included on a page using tags should be given an accurate description using alt attributes. As devices have grown smaller, and keypads have given way to touch-screen models, users are finding it increasingly difficult to effectively search in traditional methods. If you are using some paid services to …

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To get fast rankings, you need gateway sites

Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. Link Building adds a level of credibility to your website which …

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Google recommends this as a strategy

Google allows webmasters to geographically target certain websites or sections of your website to certain locations and regions via Google Webmaster Tools. You can find these settings by logging into your Webmaster Tools account, looking under Site Configuration, and changing your geographic targeting in the Settings tab. There are some …

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The infamy behind content

The most common technique in implementing SEO to a Website is to carefully analyze a short list of keywords and compare the keywords against competitors and other high-ranking Websites via Google’s Adwords’s Keyword Planner. No proposition development is complete without an honest assessment of what your competitors are …

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More focus is put on rankings

Today, if you want to appear relevant and valuable, you need to increase the length of your articles. I’m not asking you to pad or copy and paste just to meet up with the ideal words count. Most of a SEO-based budget will rely on content development. Rather than …

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When your use of walled garden sites becomes obsessive

One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google’s guidelines to intentionally harm the website they build links …

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A focus on keywords to benefit search engine placement

CSS files should be free from syntax errors. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals …

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Establish your position regarding organic links

When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects …

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Not recommended: thin content pages

There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Words that are normally written …

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Things your competitors know about html

In fact, for the best results, it needs to play a major part in your entire company culture. Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or …

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Questions to ask about site submissions

SEO simply stands for Search Engine Optimisation. This is where you construct your web pages and implement certain techniques to help you rank as high as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. results pages, the more traffic your …

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Go long-tail and forget RSS feeds

There is no single tip I could give that would tangibly help a person further their search domination. Having a strong SEO campaign on your website is fundamental in making your business a success online. Despite this, many businesses are struggling to create SEO friendly websites. Titles display what your …

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Consider forums at the inception

Focused crawlers are limited to a certain area of ​​the web and in turn, index it in great detail. Working with so many clients we get access to concrete data on what’s working and what isn’t. Partial duplicates are pages which vary, but by only a small amount …

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Small but important things to observe about doorway sites

While you don’t want to over do it, these keywords help Google associate your pages with searcher’s queries. You will not be able to control when Googlebot and other search engine spiders visit your site. They don’t understand that it has an impact, how to leverage it …

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Emphasizing fast results by using blogs

These are called “stub pages,” and can lower search engines qualitative analysis of an eCommerce website when too many exist. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of …

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Thousands of customers for your business

If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. One of the ways to avoid bad backlinks is to perform a quick audit of the websites you intend to establish links on. It’s also important …

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To get fast rankings, you need comment spam

We get something to measure, something to hold ourselves accountable to, and something to ultimately iterate and draw conclusions from. Now, industries and specific businesses all over the world have been operating under the assumption that search marketing is all about sales. By outreaching your content to bloggers and industry …

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Takeaway tips for sitemaps

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

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The truth about citations

More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. What does a search optimization program cover? Backlinks are #1 signal that Google …

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Update your link building on a regular basis

Compelling content that excites people fosters a site’s search dominance far more than thin corporate advertising coupled with stock imagery. This is where most online advertisements are charged by the number of clicks that result in direct interest of a user. Being at the top of your game really …

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Learning about LSI

Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. Search marketing can come across as quite a broad subject with endless topics! It may surprise you that where your …

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Accessibility/spiderability

Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience. To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic …

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How to really understand canonical URLs

The hardest part of success with search engines isn’t the tactical changes or techniques involved. It’s simply becoming “search aware” in the first place—of understanding the importance of search and ensuring that you’re not ignoring easy-to-take opportunities or establishing barriers that block your potential. Do you …

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Why doorway sites matter

Speaking from experience, I have often seen product manufacturers describe a product from their point of view. Writing a good description can compel a person to click on that result. At some stage you are going to have a large list of potential keywords. We need to find a way …

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Random musings on gateway sites

Instead of paying through the nose for marketing courses or advertising that will only offer short-term results, SEO offers a simple web page optimisation solution by laying down a long-term plan in order to attract users to your website. With that in mind, it is always best to create posts …

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Reasons that marketers love 301 redirects

Worse case scenario your website is hit by the Google Panda algorithm. It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your …

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Understand about LSI

Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of …

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Think like a human not a robot when it comes to plugins

Opportunities are (in my experience) reserved for local and long tail SERPs where the top ten results page is already crammed full of low-quality results, and the SERPs are shabby – certainly not a strategy for competitive terms. Creating SEO content isn’t just about writing lots of keyword rich content …

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Reasons that marketers love javascript

Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. Structured data, sometimes referred to as schema markup, are codes which are added to websites to provide search engines with …

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Easy to read and digest

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. Have you thought about the exact ways people …

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Optimise your site, paying special attention to rankings

Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. It is recommended to take a …

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Make sure you know exactly what you're doing with keyword stuffing

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

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Discover the connection between user experience search queries

SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads “above the fold” (“Top Heavy”). By keeping customer experience at the …

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