The secret behind doorway sites

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that …

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Main keywords and sub-keywords

Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Every time that Google introduces a new component in its algorithm, one constant factor has been content quality. The key to growth is to set yourself up …

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Thinking about authority sites makes everything OK

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. It’s one of the great things about the field. Before writing a blog, it’s important that you conduct a keyword …

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Find out more about sitemaps

SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. In a nut shell, if you …

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Lets look at our approach to page rank

Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. Search engines tend to penalize these less valuable pages in the search results. It’s easier to tweak …

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Focus on ROI Instead of web crawlers

Think long term rather than short term. Short term will get you nowhere with SEO. is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in …

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Join Google Plus/Become Active

I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are – I then believe your site is measured against this. Make sure that you never stray into black-hat SEO strategies, however, as Google will heavily penalise your site. Determining …

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Maybe link bait will be a thing of the past

Within a few years, everything changed. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. And, depending on how, or where you fell on the scale …

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Jumpstarting a new content marketing initiative

Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. If visitors get what they need from your site, they’re more likely to come back or link to your pages. Work out long-term and short-term campaigns, each …

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Carve out time for concentrating on SERPs

If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. You’ve got to spend time trying different things to see what works best for you. You have to structure your text, make your content digestible by …

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How do you feel about local search now?

While Google is the big dog when it comes to search engines, don’t forget about Bing. It does hold a considerable share of the search market. While focusing on user experience as we’ve advocated will work for Bing as well, you should do technical audits of your site …

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Fun with walled garden sites for now

But still you face other challenges. When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search engines for putting them in headlines which are bolded with a larger font than the other text and capitalized. It is natural …

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Find a simple guide to doorway sites and read up about it

Stop using keywords in your URLs. Why? Because if you don’t know how to optimize a page without slamming keywords into the URLs, you don’t know how to optimize a Web page. Change the titles on your least successful pages twice a year. Why? Because obviously those titles …

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The secret behind googlebot crawlers

When it comes to SEO, less is not necessarily more. The main body of your piece shouldn’t be under 300 words and if you manage 1,000 words or more on the subject then your page is in a healthy shape. If it’s been just a day or …

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Understand about canonical URLs

So don't be afraid when the agency tells you about changes that need to be made, regarding the way your online presence is run. As a business owner, your ultimate SEO goal is to achieve high search rankings on the first page of Google and Bing for search queries relevant …

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Measure and Improve by paying attention to keyword density

They take all the uniqueness and personality out of your website. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site …

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Quality over quantity when it comes to splogs

It sounds cliche, but nothing is more powerful than word of mouth. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending …

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Less is always better when it comes to mobile search

Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. It’s an unhealthy practice to decide for yourself what the data should be telling you. A constant work on SEO will definitely bring growth, success, and ROI. To understand your website, Google must be able to …

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One important aspect is web crawlers

But if you’re waiting for an SEO signal, there are two factors that can help nudge you in the right direction. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the …

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Expand your link building as necessary

While you can still build a profitable organic presence in Google, you’ll need to get creative. A relatively fast way to get links to your blog is through roundup blog posts. These are collections of interesting articles, linking back to the original source (to your blog) created by a …

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One important aspect is SEM

But it didn’t happen. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. One issue often cited by those who believe links aren’t as important to SEO today is that they believe that …

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So lets talk about RSS feeds and its importance to digital marketing

There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too far. The experiments! Chances are, your research begins online, whether you’re looking for answers or products. Be smart …

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Let's talk about 301 redirects

Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. It is basically concerned with a holistic move towards driving customers to your business via online platforms. The safest way to ensure there …

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How do you feel about duplication now?

SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. You’re ultimately looking to rank for keywords that will bring value to your business (i.e., those bringing traffic that will convert into leads and customers). You, therefore, have …

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This year will be the year of html

The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. It is better to have your links spread out amongst a lot of domains with targeted …

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Bucket brigades based on LSI

The search engines may not apply the entirety of a domain’s trust and link juice weight to subdomains. This is largely due to the fact that a subdomain could be under the control of a different party, and therefore in the search engine’s eyes it needs to be …

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Define your goals with regards to indexed pages

SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of …

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Effect of keyword density on the SERPs

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? You can’t seem to find your content anywhere. While an exact-match domain can still rank as well as a traditional domain, they are at a higher …

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What your mum didn't tell you about sitemaps

But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. Start focusing on your visitors, on the people that want to buy your product or services. While publishing evergreen web content is …

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Lessons Learned from Crummy SEO

Online search is a murky world for those looking to be found at the top of Google's Search Engine Results Pages (SERPs). Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important …

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SEO is an ever recurring expense

In 1998, the web was much easier. Using the latest SEO tools and software, it is our job to find you the optimum balance in your keyword phrase list to be targeted, that delivers the best ROI (Return On Investment) based on how SEO works. Use description meta tags to …

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Adopt a customer centric view of page rank

SEO is a marketing discipline that can help you launch your new endeavor off the ground and curate an online visibility on the SERPs. It enables you to garner a massive audience, generate traffic, and create brand awareness. A powerful SEO campaign can propel you to the top of the …

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It’s crunch time for SEO

Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding billions of new pages, indexes them and then matches each web page to the relevant search query When sites in …

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How to diagnose keyword density related issues

New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. Evergreen content is quality, useful content that is relevant to readers for a long period of time. Fifty-six percent of Google queries show no paid ads at all, so if you’re …

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Takeaway tips for keyword stuffing

Rather than simply being a data glitch, certain search engine experts are already starting to call this update ‘Securageddon’. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. How SEO works for a big brand with …

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I bet you didn't know this about keywords

Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. Buying backlinks can and does work, however, there’s a substantial risk involved if you buy low quality ones and/or from people who openly sell them. If their …

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Reasons why you cannot learn rankings well

Having checked on the speed of your website and ranking, it is time to evaluate its health. You might have experienced a sudden downward shift in organic traffic after a long period of consistency and start wondering what is going wrong. It’s sometimes hardest to do organic search optimization …

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Emphasizing fast results by using trust rank

To have a sound SEO system you must have a good SEO strategy in place. The things that we do today very rarely are going to affect change tomorrow, next week, or maybe even this month. Anchor text to specific webpages on your site should be descriptive (but concise) as …

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Try to get involved in the human element of web data.

Such content doesn’t go out of date. Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. The search engines will act rapidly to penalize sites that contain viruses or …

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Search marketing implications related to SEO campaigns

The sitemap tells search engines about all the pages on your site, even those that might not be easy to find. A sitemap is very helpful if your site is dynamic or if it has pages with images or rich AJAX that can be hard for bots to discover. It …

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