Carve out time for concentrating on white hat SEO

There are many approaches a business can take to improve their discoverability online, however, a well planned digital SEO strategy will produce the best results. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right …

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Define Your Keywords

Search engines like aged domains, and give them more authority over newer sites. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a …

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Focus on performance, user experience, and anchor text

The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. It can be duplicate content – same content but different headlines. Instagram does not have the ability to link to a website from individual posts. Google, for example, uses …

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Define your goals with regards to site submissions

With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. The …

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Remember that metrics make the web go round

However, social media is also a viable option in engaging your audience and providing yet another avenue for them to reach your site and learn more about your business.SEO aims primarily to improve a website’s search engine rankings for a variety of keywords. Google, for example, will punish …

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Remember that rankings make the web go round

But they need to be 10 well thought-out pages. The best way to know what you’re up against is to simply search it. Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you …

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Take care when dealing with SEM

However, sometimes it isn’t so obvious to assess whether you have thin content unless you take a detailed look at the purpose of your content and how is it being understood by your visitors. Google crawls most popular pages several times per day, but they don’t want you …

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Assess the Market Opportunity

Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience …

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Understand about canonical URLs

There’s no need to spend more time on the optimisation if your content is not appealing enough for your audience. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable …

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Adopt a customer centric view of text links

The crux of any quality site is the content it creates and the connection that content has with its client and fan base. “search engines reward helpful websites with better search rankings” Therefore, SEO is the process of making search engines happy! You have to make sure the content you …

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Quick tips regarding page impressions

Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances are you’ve discovered a pattern that is used by the search engines. These guidelines emphasize the three most important aspects of a …

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The hidden agenda of inbound links

The SEO’s audience is generally half-human and half-bot/crawler/spider. When you are implementing URL parameters, always check whether the ultimate copy changes significantly. You should particularly check on Meta description and titles. There’s really no big secret here, but only the best SEO company can provide you …

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Go long-tail and forget stickiness

New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or focused vertical. Google’s Penguin 4.0 …

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Identify channel deficiencies

Check out my Complete Guide to Link Building to find the best methods currently in use. Content "machines" used to develop content primarily for search engines in an automated manner could learn from basic copywriting best practices to actually make their content user-friendly and helpful. But by 2010, people used …

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It’s a win-win strategy with an emphasis on html

Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Everyone should be using paragraphs, but it is more important to make sure that …

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Nuts and bolts SEO tactics

There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved …

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Boost site speed and utilise doorway sites

CMO’s eyes light up when they hear growth hacking; it feels new and chichi. If someone hits their back button immediately after landing on a page, it tells Google in black-and-white: this is low quality page. That’s why Google uses “dwell time” to size up your content’s …

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What are the click-through rates? Are they high or low?

As search engine optimization (SEO) for small business has become more important, it’s also become more competitive. Key tenets of SEO—website presence, page rankings, link authority, and content creation require more time and resources than ever. Social is an ever-changing element that delivers relevant experiences. They want some …

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The back story of splogs

Search Engine Optimization is a very hot topic on the World Wide Web. After-all, everybody wants to rank higher and come up on the first page of Google search and get more traffic. While backlinks in and of themselves are simple, understanding how to build backlinks the right way is …

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Quality over quantity when it comes to dynamic pages

The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or …

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Find out more about web portals

A “link” is when another website talks about yours and “links” to you as attribution. There are thousands of people out there collecting and sharing great stuff with others. There are dedicated websites for content curation where you can find these people and even suggest your content for curation. SEO …

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Headings and ROI

SEO is difficult, not because its technical, it’s difficult because it’s largely still unknown by so many people. Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings …

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This story about CTR will haunt you forever

To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find …

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How to diagnose authority sites related issues

If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been …

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Let's talk about SERPs

It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it from their search engine). The closer to the start of the title tag any given …

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Technical aspects of marketing on Google

Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that search engine altogether. The exception to this rule of course is through a search engine's paid keyword advertising called Pay Per …

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What everyone ought to know about keyword research

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Your online competitors may not …

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Update your javascript on a regular basis

Stick to original content, found on only one page on your site, for best results – especially if you have a new/young site and are building it page by page over time… and you’ll get better rankings and more traffic to your site (affiliates too!). Links from and to …

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Hidden facts about content

Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other …

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Write a keyword-rich introduction about keywords

Generally speaking where a user is asking a question as part of their search query the results will return a featured snippet. In order to find opportunities for featured snippets we need to go back to keyword research to find suitable terms, the higher volume key phrases should be used …

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Make it sufficiently broad in terms of citations

Search engines keep track of how well your site served people looking for relevant searches. That provides a situation where makes it a little harder than others. Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content …

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Real results you say?

If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if you have a …

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Taboos about hits that you should know

Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. If they struggle to find relevant search results within your site, they may return …

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Tactics around analysis

Links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. An unexpected example of …

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Write a 1000+ words article about anchor text

Do you publish new content exclusively for the enjoyment of your existing audience? Or do you want it to rank high in Google and bring new visitors to your site month after month? How SEO works for a big brand with an established reputation and a massive marketing team, PR …

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Wait. Are bread crumbs really that simple?

Google even got that patented in 2009. Keywords are a critical component of the SEO strategy; optimizing your site for specific ones gives you the power to control which searches you rank for (and therefore who your target audience is). Internal linking is the process of linking one page to …

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Lets look at our approach to social media

Google even got that patented in 2009. Instead of simply copying these phrases, youull write your content with the intent to actually answer them! On-page SEO best practices allow us to communicate with search engines in a language that they can understand. Fortunately, search engines and researchers have compiled checklists …

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Don’t forget about long tail search

To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are being shaped by forces outside of their control. In this scenario, it’s common for the Administrator not to realize …

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Lessons I learned about user generated content

Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. The creatives on the website are amazing, but you don’t know much about how it was put together. Healthy social traffic certainly doesn’t hurt SEO efforts. Beware, excessive linking …

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Hidden facts about authority sites

If you are creating a blog with heavy imagery, then it’s better to study sites like Lyft, Fubiz, or Quartz because they have delightful layouts. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it …

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The worst advice I've heard about local search

For users, when returning a 404 error you should make sure to display a human friendly “not found” page that helps users find what they were looking for. The goal of a search engine is to provide unbiased results that deliver information you are looking for as quickly and as …

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