Reasons why marketers love user generated content

You shouldn’t wait passively for people to finally decide to link to you. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages …

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Understanding SERPs

Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning …

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More importance is given to web crawlers

Webpages with content that is too long can also negatively affect you and your rankings. By continuing to add content and informative writing to your website, you’ll be able to tell search engines that your website is still being maintained and hasn’t just been left to itself. I …

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How to learn about keyword density in a few hours

So, most SEOs are self-taught. Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy …

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The mysterious world of widgets

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page …

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It’s a win-win strategy with an emphasis on SEO

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

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Reasons why you cannot fully understand 301 redirects

Statistics change over time, as they include numbers relevant to a particular period. You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. Don’t mistake this to mean that your website will rank higher …

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The worst advice I've heard about html

It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment …

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The infamy behind nofollow links

Everyone likes to see a nicely designed website, but given a choice between a great looking website with little/poor content and a poor looking website with great content, people prefer the latter. They aren’t searching online to look at pretty websites. They’re searching online for a specific …

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Headings and content

The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s …

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How you will benefit from trust rank

The dashboard for My Business gives you the opportunity to control all of your business’ information from one place. One of the most common problems for webmasters who run both mobile and desktop versions of a site is that the mobile version of the site appears for users on a …

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Start simple, but don't forget dynamic pages

Statistics change over time, as they include numbers relevant to a particular period. The fastest turn around in organic traffic comes from small tweaks to existing pages. If you fail to understand your customers’ search behaviour, you are missing one of the most important parts of your audience. Craft some …

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Can stickiness help improve my search engine placement?

If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address …

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Boost site speed and utilise conversion rates

Each listing on the SERP has three core components, which include the page title, page description, and page URL. Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that …

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High advertisement ratio can be mitigated by using rankings

Email is a gray-haired business tool and remains the ultimate survivor of the old-school marketing tool chest. Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of …

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Small but important things to observe about link exchanges

Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Localising your search engine optimisation can offer …

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Find a site that’s relevant to your audience

What are they getting in exchange for coming to your site? Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment strategies. In March 2016, Google confirmed that it would no longer allow toolbars to use the PageRank checker in the browser …

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Don’t Overdo It

If they found your content valuable and optimized for certain search terms, they will reward you with a higher ranking in search results. Search engines, such as Google and Bing, reward websites that help them effectively answer search queries, like “how do I improve my SEO?” and “patient retention marketing …

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Create a roadmap for linking between your own articles

Different people grasp information differently, and your business message has to be available in every form so that it can capture the attention of a wider audience. All you need to do as a content marketer is to put conscious effort towards the pages on your website and build them …

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Optimize Your Contact Us Page

Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. You need a clear strategy on your most profitable keywords. You also need to determine …

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I urge you to think about link bait

It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?" Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Most …

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Pay attention to inbound links

Master basic copywriting principles to write content that sells. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads to direct traffic and referring links as more and more people find, use, and enjoy what you’ve produced. If a site …

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Can you optimize your website for Google RankBrain?

Don't commit the cardinal sin of letting dots ruin your page descriptions Find a bad hosting provider, install WordPress on a crappy shared hosting program, activate thirty plugins and upload a hundred non-optimized images to your blog and you are well on your way to a bad score. Errors record …

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When your use of page impressions becomes obsessive

Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site. Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is …

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Latest developments in text links

The user is most likely to type in something called ‘keyphrases’, rather than single ‘keywords’. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given …

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Takeaway tips for stickiness

The method is employed by those who are seeking a quick financial return on their website, in place of any long-term strategy, as Black Hat SEO could see a website eventually banned from a search engines listings. While there are a ton of great SEO companies out there providing valuable …

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A do-it-yourself guide to content

Google is interested in what the user does after they are on your site. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. Our search autopilot …

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Everything you need to know about citations

Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. Sometimes Google throws little …

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What's the story about forums

When you or your SEO Company creates links – make them hefty and serious. They should actually be almost a pain to get, whether through outreach, guest posting, or by deliberating with someone in your network to include a link back to your site. These things, when worth something for real …

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Create your site navigation in HTML or CSS

If you have two domain versions of your website, i.ewww.example.comand example.com and both www and non-www URLs are serving the same content (i.e the same homepage), then you might face problems regarding the duplicity of data. To avoid such situations, you must first choose the …

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Reasons that people rely on search queries

Build trust and engagement. Build these through the aforementioned speed, plus content that speaks to their needs. The combination of those two things also makes your site mobile-friendly, so they get a good experience on any of their devices. Whenever I speak to people about SEO, the number one question …

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Search engine health checks should look at sitemaps

The most aged of marketing methods is word of mouth, such as referrals from happy customers. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Title tags and meta descriptions are important elements of your website’s …

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Get a higher percentages of employee retention

Keyword stuffing is considered a prohibited SEO technique from Google’s perspective. Other search engines are likely to follow suit eventually anyway, so it’s advised that companies make their sites mobile-friendly sooner rather than later. What could you do to extend your content’s lifespan? Through its Panda, Penguin …

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Hidden facts about keyword density

Nofollow does not mean that the search engine bot will not follow the link at all but, it only means that the search engine bot will not pass value / link juice which normally would have passed for the given link. Searchers are typing longer queries that trigger fewer paid search …

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Automated anchor text

Our job as website publishers and content managers is to ensure that we are providing the most robust information possible to our readers. As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your …

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Latest developments in cloaking

This planner will also provide information on historical stats, so you can see how the keyphrase has gained and lost popularity over the last few months and years. Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and …

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Increase Organic Traffic by the manipulation of white hat SEO

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Customers are looking for answers to their questions – it’s that simple. The best domain names are short, snappy,  include your best keywords, easy to remember, and easy to spell. Including keywords in …

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Education is the best legacy when it comes to 301 redirects

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Advanced machine analysis can easily make out if you are creating random strings of text with no meaning …

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Search marketing implications related to splogs

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. SEO measures can …

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Take care when dealing with SEO

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. It pays to start at the beginning and decide if you need to worry about SEO or not. Most businesses do, but some don’t. While it is true that you can talk …

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Don’t Forget to Optimize Everything Else

If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of …

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How you will benefit from LSI

Take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even …

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Here's what industry insiders think about keywords

Another method to rank well in Google is to submit your websites to article directories. This was the fast and easy way to drive a website up the search engine rankings. Back Links go hand in hand with Link Building and act as advertisements for your website on other websites …

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