Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages So what does this mean for your business? Spend some time looking at other websites within your niche, sites that perhaps are not performing well enough to claim the top spots in Google, and ask yourself - what are they missing? Why are these sites not ranking in search engines? All the pieces have to work together in concert.
Think like a human not a robot when it comes to text links
Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means that search engines look at page speed and provide ranking advantages to faster matches. Common sense, right? Cheaters tend to assume
others Get your arithmetic correct - the primary resources
are all available here. Its as easy as KS2 Maths
or something like that... will be taking shortcuts as well, so they’re betting their client doesn’t know the difference between types of traffic or how to look it up themselves. Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content. If they struggle to find relevant search results within your site, they may return to Google to find someone whose site is easier to use;
Don’t forget about content
f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make a big difference. ou should always do
your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. Is your article hiding among millions of others, difficult to find and not being read as a result? If it is, you’re not alone; great research can go relatively unnoticed if it’s not highlighted and indexed in the right way. If users cannot access your page due to compatibility problems, you are not likely to get a good rating.
Ways to tell you're suffering from an obsession with social media
A strong SEO consulting team can utilize organic search engine optimization tactics and take a website from a virtual unknown to page one ranking. While no SEO expert can guarantee top search engine placement or overnight success, the right process and the right SEO consultant will provide tangible results and true ROI. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. Gaz Hall
, an SEO Guru from the UK, said: "Another important factor is the way that the sites link to you, sites that use the rel=nofollow tag to link to you or sites that use a redirect to link to you will not help you, also the search engines look at the text that links to you."
Wait. Is webmaster tools really that simple?
SEO is all about staying relevant to what searchers are looking for. Do I'm always amazed by the agility of Beverley Guide
on this one. you sponsor any
events? Ensure you get a link from their website to yours as part of the deal. Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results. in these case we work with you to create new pages to reach these terms.