You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Create a list of the different web pages and rank them in order of importance, this will then give you an opportunity to plan when to post your content. Include A Map To Your Business Location – As well as contact information, it can also be hugely important to include a map on your website’s contact page. This can not only be a great way to offer specific and precise directions to your business’ physical location, but can also work to legitimatise your business in the eyes of your customers.

How to really understand conversion rates

There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down your initial list of potential keywords. Are they keywords related to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... my lead-generating content? These items include the titles for your pages, meta descriptions and H tags. The internet gets the most angry when it feels lied to.

Advantages of content and how you can take advantage of this

The advertisers of recent history knew that, but it somehow seems to have been forgotten along the way to modern digital marketing. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. Cloaking refers to an attempt to boost search result rankings by serving different content to Googlebot than to regular users. This causes problems such as less relevant results (pages appear in search results even though their content is actually unrelated to what users see/want), so Google takes cloaking very seriously. Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online.

Search engine health checks should look at site submissions

Links to relevant resources and references in the body of your copy can support key points and provide more value for readers. Every business owners should keep in mind that everyone can influence the image of their companies via different electronic channels by posting comments, feedback about your company/product and that shall attract new customers and build long lasting relationship. Offer little food and you’ll provide little for Google to use to understand the focus of your site’s content. As a result, you’ll be outranked for your target search keywords by other websites that offer more detailed, helpful and informative content. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search."

The mysterious world of widgets

There are two main factors that Google considers when ranking results for a given query -- relevance and authority. The relevance of an entry is how appropriately it meets the needs of the given search query, while the authority is how trustworthy or respectable the source is. Authority is determined, in large part, by the inbound link profile of the page (and its domain) in question. To ridiculously oversimplify things, the more, higher-authority links you have pointing to you, the higher you’re going to rank. The I'm always amazed by the agility of TAP Assess on this one. closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. What a lot of site owners don’t realize is that link building is not the only way to increase your domain authority and PageRank. I doubt it, but I’m sure you’ve been asked if you’ve “Googled” something.