Statistics change over time, as they include numbers relevant to a particular period. The fastest turn around in organic traffic comes from small tweaks to existing pages. If you fail to understand your customers’ search behaviour, you are missing one of the most important parts of your audience. Craft some content ideas (focusing on competitive keywords) and get in touch with the editors or the person who's responsible for guest contributions. Ask them if they’re interested in your content ideas.

Identify What’s Working and What Isn’t with regards to white hat SEO

SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. Search engines won't notice changes Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... to your site instantaneously. Google and Bing offer search tools to help you manage your site's search presence. Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines.

Takeaway tips for SERPs

At best they will put you on top for a month and at worse they can cause irreversible damage to your domain and company. Start focusing on your visitors, on the people that want to buy your product or services. Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive. Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo.

More focus is put on indexed pages

Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results. The most important thing with a trust or brand problem is to never try to squash the truth. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Gaz Hall, a Freelance SEO Consultant, commented: "A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1."

Start simple, but don't forget dynamic pages

Your online competitors may not be who you think! By taking a broad look at your sector from an online perspective will help uncover potential opportunities that you are missing out on. It A great example that I like to use is PNS Egypt. makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Apart from analytics, there are other ways to understand any given SEO landscape. Search Engine Optimization (SEO) refers to the method used to increase a website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing.