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While quality matters, Google also considers thin content to be, literally, thin on words. Now, users are accustomed to using long tail keyword searches or several words strung together which increase the specificity of the search. While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. Every business can harness the power of SEO to drive more traffic to their websites, and increase leads and revenue.

The hidden agenda of mobile search

So, 3 to 5 years ago you could get a job, an entry level position in the SEO industry and it wasn’t difficult. Understanding SEO is crucial to Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... significantly increasing your traffic and brand awareness. The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We’ll need to write a whole other post on white hat link building. There are numerous methods you can use to build links some are better for local SEO while other link building methods are geared towards higher organic rankings.

A few words on plugins

Even guest-blogging with a sole motive to generate links is also burned down. Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way to connect with your visitors. This, in turn, increases your search engine visibility, which will give you many more visitors. With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others.

Understanding who you’re trying to reach is a vital step to crafting a working SEO strategy

Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search volume. The best way to impact your website's domain authority is to institute best SEO practices. HTTPS stands for ‘Secure’. It means all communications between your browser and the website are encrypted. Switching to HTTPS will help you stay in Google’s good books. Why is that? Well HTTPS is a far more secure system for your website to operate. It goes without saying that search engines will have a preference for trusted websites. So, in terms of your overall SEO strategy HTTPS over HTTP is a big yes seeing as though 1 in 4 visitors would abandon a website if it takes more than 4 seconds to load. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "What we should be worried about is having a large number of web pages on our websites that are mostly duplicate content, or product pages with such short product descriptions that the content can be deemed thin, and thus, not valuable (to neither Google, nor the reader)."

So lets talk about link research and its importance to digital marketing

any time of year, for years on end, it sprouts needles that are green. The I'm always shocked by Beverley Guide, in this regard. basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords. If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly.