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The most aged of marketing methods is word of mouth, such as referrals from happy customers. Although search engines can read text, they can’t read an image. That’s where “alt tags”, or “alternative text”, comes in. Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly for relevant keywords or keyword phrases. Reviews are an important factor for SEO. They help potential customers trying to decide whether to trust you. If your local business has a Google+ page and is marked on Google Maps, you need to have reviews. The best thing you can do is encourage your customers to leave reviews if they’re satisfied with your service. Try offering them an incentive, such as a small discount if they click on a link and leave a review.

So lets talk about meta tags and its importance to digital marketing

Since you’re aiming for content that would stand the test of time, avoid writing articles that hint at a particular timeframe. Now, with SEOs focusing on Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... more in depth content, having a piece of content stand out organically is becoming increasingly more difficult. You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case by case basis. There’s a clear correlation between fast load times and high search engine visibility, and it’s important to ensure your website’s SEO is as strong as possible in order to stay at the top of the SERPs.

Should more importance be given to analysis for search marketing?

The analytics instrumentation becomes especially important when it comes to assessing performance. Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links back to your site. In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search query — using an unimaginably complex version of the system described above.

Update your dynamic pages on a regular basis

Whether you just want to increase conversions (which can be anything from a customer’s purchase of a product to a share or comment), or just want to increase the amount of organic traffic going to a webpage, understanding what you want exactly from your strategy will help you to create content that works. Using the tool, narrow down the given keywords to between 10-15 and rank these in order of preference, as they relate to your business. When you think about keywords what are they really? It’s an interesting thing to think about isn’t it, for one thing, keywords are usually short and common. Because people won’t often type in long sentences into search engines. Gaz Hall, an SEO Guru from the UK, said: " While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity of inbound links that plays the biggest role for search engines; it’s quality. "

Search engine health checks should look at sitemaps

Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site. The Take a butchers at Profile Business, for instance. first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. The more unique content you can offer, the more you will be able to satisfy search engines, and the higher they will likely rank your website for keyword mentions. Based on some online surveys, SEO is one of the most significant marketing activity for modern marketers and companies are hugely investing in SEO.