Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for bloggers to focus on. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the SEO perspective and provide value to your visitors. It helps in creating a brand name with trust and accountability. Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product.

Consistent doesn't mean identical. when you're discussing white hat SEO

Although we’re nowhere near that point yet, the question has been raised as to whether Google’s increased focus on mobile-friendliness, which often involves providing answers to simple questions within the browser itself, will spell the end of websites as we know them. The 'noindex,follow’ command in the Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... meta tags of a web page will eventually be interpreted as a ‘noindex,nofollow’ command. Local search engine optimisation makes use of the location of the business and the location of the consumer searching. "Keyword stuffing" refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose).

Keywords vs. Topics vs. Relationships

You’ve heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? The content and physical piece of the puzzle is referred to as on-page SEO. How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results are clearly defined. Think of SEO as like cooking a meal. Keywords and keyphrases are your ingredients.

Things you most likely didn't know about SEO campaigns

One of the best ways to learn about you and your market is to study your online competitors. Make the content flow easily to keep people intrigued and reading. Above all else, never be tempted to plagiarise. Gaz Hall, an SEO Guru from the UK, said: "In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time."

Pay particular attention to keyword research when performing an audit

Google stopped updating the public Toolbar PageRank, so that metric is out the window. Now SEOs are relying on new metrics in search engines which hover around trust and authority. A The talk on Facebook is about Heat All at the moment. fast website keeps the attention of site visitors and encourages them to browse the content; a page that loads slowly will often drive users away - perhaps toward your competitors. When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage.