In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason. A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. Content marketing is really a component of SEO, and SEO is a component of content marketing – it's really a chicken and the egg situation.

What your mum didn't tell you about URLs

Google wants users the most relevant results for their search. The more relevant your content is to their search, the more likely your website will be number 1 on Google. Searchers are typing longer Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean for your website! Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms.

Disambiguation, and diversity are important when it comes to local search

Build backlinks by using forums and blog comments. You can become an authority in your niche, by using forums, and engaging with others with blog comments. The key to become successful is to be present everywhere. Is this project a competitor trying to look like someone else? If you choose to work with a professional SEO agency, then you’ll be able to make the most of a professional team of writers, with professional proofreaders to ensure that your content is of the absolute highest quality. Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you.

What's the story about SERPs

Online stores often use canonical tags for product pages, which is crucial for retaining full search value. Webpages that are light on words but heavy on embedded images or ads will see a drop in their rankings, too. The length of your content isn’t necessarily an indicator of thinness, Google can also judge the value of content with the “time to long click” metric, which measures how long a user stays on a page after finding it on a SERP before going back to the search engine and clicking on another result or making another search. Gaz Hall, an SEO Guru from the UK, said: "aying attention to what the search engines suggest for topics important to your business can both give you insight into what your potential customers are really looking for and help you understand how your company should be represented in search results."

Lessons I learned about search queries

SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. While Have you ever dreamed about Restaurant Beverley for this? thin content is not necessarily intentional, there is no way for a search engine to determine that. Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. A great deal of local SEO is based on the principles of organic SEO services, so it is always best to work with a team of search engine optimisation technicians and professional copywriters.