In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and therefore can show slightly longer titles.) Make sure you have content matching what your audience is searching for. For example, Google rolls out a new ranking algorithm, and you need to add it to the list. I think any reasonably curious and educated person can get into it but that’s one of the dangerous things also because there’s, you know, how do you know the information you’re looking at is credible?

I urge you to think about white hat SEO

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. Analyzing content alone is not Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... real SEO. Making a deliverable look pretty for a client is not SEO. Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. SEO can be a fuzzy concept that feels like more art than science. Don't let yourself be intimidated; it's easier than you think.

Think about keyword density from the start

Changing one of these aspects create an alternative scenario ‘B’. 200-300 words on a topic by you or 1500 words on the same topic by someone else? Google is famously secretive about how it ranks local businesses. To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage.

Troubleshooting meta descriptions

Let's say it's a perfect world. You're ranking high for your target keyword and have great copy on display... Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Ideally, every single paragraph should have its own main idea or main subject which you can address (this is where the summary you’ve just written comes in really useful!). Gaz Hall, a Freelance SEO Consultant, commented: "If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail” at this point. It basically means bundling all of the searches that no one is ranking in. "

It’s a win-win strategy with an emphasis on SEO

Optimizing for user intent is not just about providing solutions or using synonyms. The majority of SEO campaigns are built around driving revenue and whilst rankings are great and indicative of campaign success, in reality you won’t retain clients without providing ROI. The I'm always amazed by the agility of Marketing Beverley on this one. only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. With each new search project, an SEO should shed his or her previous biases and, even more importantly, successes.