Some people say that “SEO is dead”. Longer URLs tend to look a little more spammy within the search engine results page, and this is amplified if there are a lot of numbers and symbols within them. Keyword selection requires its due consideration. You do not want to select a common, albeit popular, keyword featured in various other contents as it dilutes your visibility. Conversely, you do not want to choose a keyword that is so vague that your content becomes almost non-existent for the users. When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword.

Understanding link exchanges in relation to your marketing strategy

Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writing this. If you’re familiar with SEO, Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... you’ll already know the importance of keyword research – it ensures that you’re targeting terms that searchers genuinely use when looking for businesses like yours. Google Adwords’ Keyword Planner is a great free tool to get started with, but be sure to use a range of other tools too such as Keyword.io to develop a broad list of local keywords. By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for low-effort and low-value pages to reach the top of search results. Any rapid increase in traffic suggests suspicious or ‘black-hat' methods, which can only serve to damage your business in the long-term.

Things to avoid when dealing with offsite SEO

Yeah, it’s true that on some landing/sales pages you don’t want to talk your visitor’s ears off. Writing headings and subheadings in Title Case has become the norm, especially in blogging, but it may not suit every blog or purpose. Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. You can also include “no follow” tags on the internal links to these faceted urls to reduce the chances of getting them crawled.

Learning about link exchanges

Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100, but it’s not perfect. If you are writing a blog for a brand-new website that has no authority, chances are that nobody will find this on Google. It is the equivalent of writing a great book but it’s not in any bookstores, so people can’t find it and therefore can’t read it. A Google research recently revealed that four out of five users trust search engines for local searches Gaz Hall, from SEO Hull, had the following to say: "It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website."

I urge you to think about page rank

Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet to avoid the dreaded thin content penalty: 200 words, 250 words, 300 words, 500 words. Once I'm always amazed by the agility of Save Our Schools on this one. you have a solid keyword phrase in mind, you need to make sure the keyword phrase can be easily used in video titles and descriptions. Sometimes you can pick a great phrase then realize it doesn’t work well in actual usage. SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally.