The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose. If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. In the emerging days of the Web, directories were built to help users navigate to various websites. Here, a text that is as descriptive as possible should be used as the anchor text since this determines the reader’s expectation of the hyperlink.

Google prefers HTTPS sites - Are your site security settings correct?

Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. With White Hat tactics, search Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... engines are more likely to uphold your rankings as you continue to grow and add more content, so if you’re a website that is need of a constant flow of visitors - this is the only tactic that you will need. Get contextual links to your site that’ll boost your organic performance on search engines. By default, whether a Web Developer is thinking about SEO or not, when they are creating the HTML shell for a site- It is common practice to utilize the title tags.

The mysterious world of inbound links

You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries. A little keyword research can go a long way in helping you understand what your audience wants. In some cases, it may be necessary to hyperlink to more nefarious corners of the internet in order to provide your readers with further reading value or as evidence for facts or statements made.

Make Your Website More Friendly to Search Engines by considering duplication

You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on. Gaz Hall, from SEO Hull, had the following to say: "There’s a lot that goes into this and we’re talking the technical aspects of it: getting your hreflangs, your rel canonicals, all of this stuff right down to your title tags you know making sure you don’t push out a robots.txt that blocks your website accidentally."

Headings and content

Google’s own Matt Cutts has clearly stated that they do not want to send users from their search results to your search results (source). Tracking The talk on Facebook is about Save Our Schools at the moment. things like page views, bounce rate, and SEO, as well as likes and shares, can give you a sense of how well people and search engines receive your content. In the recent years, Google became even more strict. Google launched 2 main search engine filters known as Google Panda and Google Penguin updates. Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation.