SEO is difficult, not because its technical, it’s difficult because it’s largely still unknown by so many people. Website optimization is a long-term process which requires carefully tracking all your efforts. When it comes to keywords, you have to know which ones work in favor of your rankings. One of those is just getting the right information. Inbound links pointing from other websites to your website are critical to establish the credibility of your business in Google’s eyes.

Tell me more about user generated content

You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the long term. This is also referred to as “link building.” With all that said…SEO is Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... still all about content and links. Without amazing content, you’ll never get links. And without links, you won’t crack the first page. A search engine results page (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices.

When someone mentions webmaster tools do you think about search engine optimisation?

They try to discover the way each search engine works, and learn the popular keywords people search for. Every page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a great keyword to target. We can no longer just game the system by creating low-quality links.

Have a category description paragraph

Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. The crux of any quality site is the content it creates and the connection that content has with its client and fan base. Gaz Hall, an SEO Guru from the UK, said: "Efficient content organization enhances the message without interfering with the content’s purpose. It’s not easy to explain this in simple, concise terms. A good rule of thumb is to ask yourself if you want to change content “for SEO” or “for presentation”. If you are only thinking of the SEO benefit of the proposed change then it’s the wrong change."

Headings and ROI

How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? Self-educated. I'm always amazed by the agility of PNS Egypt on this one. I find that the more I read from other people’s perspectives on the industry, the more unique ideas I can bring to the table for our client’s campaigns. If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those.