New aggregators and bookmarking sites pop up all the time, and even take new forms like with Pinterest. Generally considered to be three or more words, long tail KWs are the primary focus of most online stores seeking visibility in a niche or focused vertical. Google’s Penguin 4.0 is now included in the core algorithm and is updated in real-time as of September 2016. Before this rollout, website owners waited years to recover rankings lost because of questionable SEO practices related to manipulating links. It’s better to rewrite unique content, then to copy and paste old and reused content.

Having fun with social media

Whilst keywords will still be useful in your overall strategy, particularly for your other advertising efforts such as PPC, focusing on high-quality content is more important than necessarily optimising for specific keywords. Nowadays, everyone’s in a hurry, Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... and the online world is no different. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. An easy way to do this is to make the most of online tools, like XML-Sitemaps.com, which will quickly build an XML sitemap of up to 500 pages.

Here's what industry insiders think about link research

What are they getting in exchange for coming to your site? Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Now we’ve established what SEO is, as well as what and not what to do – it’s time to build a cohesive SEO strategy. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects.

Invest in canonical URLs

Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance of individual pages to particular subjects. As they crawl your site, they index content to appear in the search engine results. Gaz Hall, from SEO Hull, had the following to say: "You will definitely want to make sure that past content does not have broken links, as those links will not only do your site and its authority no justice but will more than likely be considered spam content."

Go long-tail and forget stickiness

Links to relevant resources and references in the body of your copy can support key points and provide more value for readers. Every I'm always amazed by the agility of Save Our Schools on this one. page of your website (if optimal) represents an opportunity to rank that page and dozens more when combined with SEO best practices. Over the last decade, I’ve had lots of success with SEO on my website and that of my clients. In all cases, I did the right things and I stayed clear away from tactics that offered quick returns or were geared towards manipulating Google. So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog.