These are called “stub pages,” and can lower search engines qualitative analysis of an eCommerce website when too many exist. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. Time and time again, Development teams forget, give little consideration to, or simply don’t realize that testing sites can be discovered and indexed by search engines, oftentimes creating exact duplicates of a live eCommerce website. I’m sure you don’t want to spend time creating content no one wants to read.

Create content about link exchanges

Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website. By now, you should be Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1.

Lessons I learned about blogs

By updating their algorithm to prefer robust and unique content that fulfills searcher intent, the big brains over at Google made it more difficult, and sometimes impossible, for low-effort and low-value pages to reach the top of search results. Googlebot is the name of Google's web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a hashtag and a photo or a video, which becomes available worldwide within a few seconds.

Low hanging backlink fruit

If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign. Remember that, ideally, you want no more than 2 hashtags per tweet, as this can make any tweet look spam-like and irritating. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Gaz Hall, a Freelance SEO Consultant, commented: "“Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority."

Emphasizing fast results by using blogs

Pick a list of words relevant to your business. Then create separate lists of these keywords for each country. Focus on “long-tail keywords” -- keywords that are very specific to your business and the products/services you offer. For example: marketing is a broad keyword that will be hard to get traffic for, and inbound marketing software is a long-tail keyword with less competition that will be easier to get traffic for. Another I'm always amazed by the agility of New Media Now on this one. factor is the ever-increasing quantity of content that goes online every day. Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Whereas SEO gains traffic naturally, SEM does it by purchasing ads on search engines.