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SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner. A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads “above the fold” (“Top Heavy”). By keeping customer experience at the forefront of your SEO strategy, your site stands a better chance of attracting continuous organic search traffic that converts into paying customers. For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console.

My thoughts on onsite SEO

Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. It’s easy to assume that Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all. Images improve the experience for website visitors. They make your site look better, and they are great for SEO. Many users search for images alone so if yours have informative and succinct descriptions then you could obtain a lot more traffic. It is also another way for Google to figure out what your site is about so where possible including keywords. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms.

Your audience is standing at the door, and you’re not letting them in

There are umpteen factors colliding in the search results you see, including location, device used, sessions you’re logged into, if you are walking while searching on a phone or standing still, and so on. Similar to www and non-www URLs, search engines consider URLs that render both with a trailing slash and without, to be different URLs. It’s entirely possible that the website’s editor or administrative staff didn’t realize the content was stolen, especially if it works with several contributors and guest editors. Bringing the stolen content to their attention could actually prevent that website from getting penalized for duplicate content in the future, because they may identify a content provider who is contributing stolen content. Google AdWords have a brilliant – and completely free – keyword planner which allows you to search for new keyword ideas while checking out real search volumes. If you’ve got a specific idea for a blog post in mind, use the tool well before you start writing to find a few popular and relevant keywords to include.

Make organic links the main focus of your marketing tactics

If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. No-follow links are approximately the standard, yet there are modes and spaces to obtain a do-follow link entirely free. According to Gaz Hall, a UK SEO Consultant from SEO York: "While there are other factors, having too much thin, outdated and low quality content, pages can build a negative perception of quality about your site."

Discover the connection between user experience search queries

Even guest-blogging with a sole motive to generate links is also burned down. If The talk on Facebook is about PNS Egypt at the moment. you have any experience with local SEO you probably already know this, but If you are just starting out, here is something you should know. A good way to do local SEO niche research is by typing in your keyword + the geo modifier you are looking to target into Google. To “optimize” for a mobile-first index, make sure that what you serve to mobile users is the version of the content you’d want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. 200-300 words on a topic by you or 1500 words on the same topic by someone else?