Lessons I learned about search queries

In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Like most SEO professionals, nothing wrecks my …

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Advantages of meta tags and how you can take advantage of this

Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are …

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Design + anchor text = Greatness

There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly …

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We know that change is constant in Google Land

Now we’ve established what SEO is, as well as what and not what to do – it’s time to build a cohesive SEO strategy. If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as …

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Use Videos, Charts, Infographics

Businesses can leverage local SEO to great effect by creating a unique page for every location. Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. Assuming your page is properly structured with the correct tags, you need to …

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Reasons why marketers love user generated content

You shouldn’t wait passively for people to finally decide to link to you. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages …

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Using traffic estimation tools in conjunction with forums

To take the lollipop example, say you had the main lollipop page as a sales page. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in …

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Adjust your appearance in search by utilising SERPs

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While …

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The secret behind doorway sites

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that …

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Hidden facts about analytics

Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get more backlinks while you submissions done. The more higher quality, relevant websites pointing at your site, the better chances of moving …

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Aligning your goals in relation to SEO campaigns

It happened to me and that sucked. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a …

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Main keywords and sub-keywords

Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Every time that Google introduces a new component in its algorithm, one constant factor has been content quality. The key to growth is to set yourself up …

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Thinking about authority sites makes everything OK

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. It’s one of the great things about the field. Before writing a blog, it’s important that you conduct a keyword …

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Find out more about sitemaps

SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. In a nut shell, if you …

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Carve out time for concentrating on white hat SEO

There are many approaches a business can take to improve their discoverability online, however, a well planned digital SEO strategy will produce the best results. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right …

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Define Your Keywords

Search engines like aged domains, and give them more authority over newer sites. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a …

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Things that make you love and hate white hat SEO

Your content can never really rank or sell if it doesn’t appeal to a particular audience/consumer. When a user searches, matching phrases in the URL are displayed in bold in search results. This signals to users that a particular search result is relevant to his or her query …

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Focus on performance, user experience, and anchor text

The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. It can be duplicate content – same content but different headlines. Instagram does not have the ability to link to a website from individual posts. Google, for example, uses …

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Lets look at our approach to page rank

Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. Search engines tend to penalize these less valuable pages in the search results. It’s easier to tweak …

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Reasons that people rely on static pages

Different types of browsers and screen resolutions have to be taken into account, since the “above the fold” area can be different for each user. Sites that get featured in the Rich Snippets and Knowledge Graphs are now the first place where visitors tend to click. There’s an art …

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Define your goals with regards to site submissions

With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. The …

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Understanding SERPs

Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning …

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Focus on ROI Instead of web crawlers

Think long term rather than short term. Short term will get you nowhere with SEO. is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in …

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More importance is given to web crawlers

Webpages with content that is too long can also negatively affect you and your rankings. By continuing to add content and informative writing to your website, you’ll be able to tell search engines that your website is still being maintained and hasn’t just been left to itself. I …

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A few words on comment spam

Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. A negative SEO strategy involves crawling a website …

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Don’t forget about SEO campaigns

In the best case scenario, a site visitor turns into a paying customer. For this reason, satisfying user interest should always be a priority throughout your SEO efforts. Keywords were consequently “stuffed” wherever possible, including in the metadata and the source code. Because of this change users are discovering that …

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Is this the end of comment spam as we know it?

Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then …

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Join Google Plus/Become Active

I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are – I then believe your site is measured against this. Make sure that you never stray into black-hat SEO strategies, however, as Google will heavily penalise your site. Determining …

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What your mum didn't tell you about indexed pages

This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. Many further implementations in Seo are needed in order to compete with Google’s changes. All of these techniques are well and good, but it is important to keep in mind that they …

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Can a techie truly understand splogs

Google places clear value in this method and to be a success online so should you. It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. It is hard to imagine success in organic search without …

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How to learn about keyword density in a few hours

So, most SEOs are self-taught. Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy …

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Make a good use of page rank

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones …

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Questions to ask about ROI

Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. Instead of asking yourself “How can I make more sales?” consider replacing it with “What does my audience need?”, “What do they want?” or “ How …

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The mysterious world of widgets

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page …

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Headings and user generated content

Every image included on a page using tags should be given an accurate description using alt attributes. As devices have grown smaller, and keypads have given way to touch-screen models, users are finding it increasingly difficult to effectively search in traditional methods. If you are using some paid services to …

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It’s a win-win strategy with an emphasis on SEO

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

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How to survive your first encounter with html

The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. The below figure will clearly show how SEO is based as a subset of digital marketing. According to a study, the …

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Maybe link bait will be a thing of the past

Within a few years, everything changed. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. And, depending on how, or where you fell on the scale …

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Remember that metrics make the web go round

However, social media is also a viable option in engaging your audience and providing yet another avenue for them to reach your site and learn more about your business.SEO aims primarily to improve a website’s search engine rankings for a variety of keywords. Google, for example, will punish …

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Reasons why you cannot fully understand 301 redirects

Statistics change over time, as they include numbers relevant to a particular period. You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. Don’t mistake this to mean that your website will rank higher …

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To get fast rankings, you need gateway sites

Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. Link Building adds a level of credibility to your website which …

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Jumpstarting a new content marketing initiative

Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. If visitors get what they need from your site, they’re more likely to come back or link to your pages. Work out long-term and short-term campaigns, each …

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Remember that rankings make the web go round

But they need to be 10 well thought-out pages. The best way to know what you’re up against is to simply search it. Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you …

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