In the early days of SEO, it was the quantity, not quality of links that mattered. “Link building” consisted of mass spamming and buying of links, online directory submissions, building bad links, mass commenting on sites and blogs and using automated link bait. Like most SEO professionals, nothing wrecks my …

Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. To many users the personalization of search results is helpful and convenient, but an increasing number of users are disturbed by the extent to which the sites they encounter are …

There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly …

Now we’ve established what SEO is, as well as what and not what to do – it’s time to build a cohesive SEO strategy. If you want to increase your rank for your particular web page or website on different search engines such as Bing, Google as well as …

Businesses can leverage local SEO to great effect by creating a unique page for every location. Google’s spider is called Googlebot and you can see it hitting your site if you look at your web logs. Assuming your page is properly structured with the correct tags, you need to …

You shouldn’t wait passively for people to finally decide to link to you. Google’s robots, or “spiders,” crawl the Internet by “clicking” one link after another after another. They discover new pages and websites as part of that crawl, and store the content of each of those pages …

To take the lollipop example, say you had the main lollipop page as a sales page. The easiest way to get editorial links is to create outstanding content that people will want to share with their readers. Another way is to guest post on a high-quality site that is in …

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While …

This is a strategy that is best employed by businesses that are seeking a long-term presence in a search engines listings. I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that …

Building backlinks for a particular keyword through different off page techniques like blog posting, forum posting, article submissions etc.. You can give hyper links to those keywords to get more backlinks while you submissions done. The more higher quality, relevant websites pointing at your site, the better chances of moving …

It happened to me and that sucked. Creating infographics that give detailed information about your niche is another great way to build links. People using your infographics will be required to place a link to your site (where they obtained the infographic), thus giving you an easy backlink from a …

Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website. Every time that Google introduces a new component in its algorithm, one constant factor has been content quality. The key to growth is to set yourself up …

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. It’s one of the great things about the field. Before writing a blog, it’s important that you conduct a keyword …

SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. In a nut shell, if you …

This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find in what places you operate. If you are dabbling in SEO for your small business chances are you’ve probably heard the term “long tail …

Backlinks are #1 signal that Google considers for ranking a page on SERPs and hence it’s very important for bloggers to focus on. Focussing on understanding the intent of the user is not only because it helps in getting conversions or click throughs, it is also important for the …

There are many approaches a business can take to improve their discoverability online, however, a well planned digital SEO strategy will produce the best results. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right …

Search engines like aged domains, and give them more authority over newer sites. If the content you’re producing isn’t of a high quality and isn’t useful/unique then, no matter how optimised your site is for search engines, people will simply just click away and find a …

Your content can never really rank or sell if it doesn’t appeal to a particular audience/consumer. When a user searches, matching phrases in the URL are displayed in bold in search results. This signals to users that a particular search result is relevant to his or her query …

The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website. Optimizing websites for mobile browsers is critical if you want to rank well in search …

The hero, often in white, was painted as the good character, the one who unties the girl from the train tracks, etc. It can be duplicate content – same content but different headlines. Instagram does not have the ability to link to a website from individual posts. Google, for example, uses …

Links from and to an article help boost its ranking. When you submit, check the ways you can enrich your article; linking to different websites and databases is always a good idea. Search engines tend to penalize these less valuable pages in the search results. It’s easier to tweak …

You should monitor each backlink you create or earn and verify if it carries any SEO value. Master basic copywriting principles to write content that sells. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been …

Different types of browsers and screen resolutions have to be taken into account, since the “above the fold” area can be different for each user. Sites that get featured in the Rich Snippets and Knowledge Graphs are now the first place where visitors tend to click. There’s an art …

With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Even if you have a site already, it is vital to invest significant time and energy on keyword research before starting your SEO campaign. The …

Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning …

Think long term rather than short term. Short term will get you nowhere with SEO. is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming in …

Webpages with content that is too long can also negatively affect you and your rankings. By continuing to add content and informative writing to your website, you’ll be able to tell search engines that your website is still being maintained and hasn’t just been left to itself. I …

Ideally, if you’re running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. A negative SEO strategy involves crawling a website …

In the best case scenario, a site visitor turns into a paying customer. For this reason, satisfying user interest should always be a priority throughout your SEO efforts. Keywords were consequently “stuffed” wherever possible, including in the metadata and the source code. Because of this change users are discovering that …

Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then …

I believe the algorithm understands how to sift through the crap and understand at the core level what the top sites are – I then believe your site is measured against this. Make sure that you never stray into black-hat SEO strategies, however, as Google will heavily penalise your site. Determining …

This will definitely affects SEO strategies and it should be changed accordingly otherwise results in negative effects. Many further implementations in Seo are needed in order to compete with Google’s changes. All of these techniques are well and good, but it is important to keep in mind that they …

Google places clear value in this method and to be a success online so should you. It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. It is hard to imagine success in organic search without …

So, most SEOs are self-taught. Backlinks are an important part of SEO as they can promote your website. Linking to other websites helps to increase your popularity, reputation and most importantly your Google search ranking. While many backlinks can be useful, some prove to be detrimental to your SEO strategy …

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). If everyone’s mobile device had a screen size and the power of a desktop computer, then there would not be much of an issue. However, this is clearly not the case. While smartphones …

Most people have heard of SEO, or Search Engine Optimization. This process generally involves making changes to a website to make it more visible to search engines and improving the site’s rank. – As any SEO services professional will tell you, content is still king. If you don’t understand …

Do you review and analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. Canonical: Pages with multiple versions, such as product pages with unique URLs for every variation of item, should use …

Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results. Instead of asking yourself “How can I make more sales?” consider replacing it with “What does my audience need?”, “What do they want?” or “ How …

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page …

Every image included on a page using tags should be given an accurate description using alt attributes. As devices have grown smaller, and keypads have given way to touch-screen models, users are finding it increasingly difficult to effectively search in traditional methods. If you are using some paid services to …

In Google search results, you only have space for 70 characters in your title. If your title is longer than that, it gets truncated (meaning the end will be “….”). (Previous estimates put this number at 50 to 60 characters, but Google recently expanded the width of the search results, and …

The authority of the website or webpage linking to your site is also key. A few high authority links are far more valuable then many from low quality sites. The below figure will clearly show how SEO is based as a subset of digital marketing. According to a study, the …

Within a few years, everything changed. Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. And, depending on how, or where you fell on the scale …

However, social media is also a viable option in engaging your audience and providing yet another avenue for them to reach your site and learn more about your business.SEO aims primarily to improve a website’s search engine rankings for a variety of keywords. Google, for example, will punish …

Links are the most important factor in Google’s ranking algorithms. That’s why so many people tried to manipulate the links that point to their websites in the past. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search …

Statistics change over time, as they include numbers relevant to a particular period. You have to make sure the content you are delivering to your audience has the information they will be looking as well as accurate information. Don’t mistake this to mean that your website will rank higher …

Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. Link Building adds a level of credibility to your website which …

Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. If visitors get what they need from your site, they’re more likely to come back or link to your pages. Work out long-term and short-term campaigns, each …

But they need to be 10 well thought-out pages. The best way to know what you’re up against is to simply search it. Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you …